Chain Reaction: JUUL TV Ads Pulled from US Airwaves

Although there is currently no evidence to prove that health incidents in the United States are directly related to e-cigarettes, in the context of political correctness, e-cigarettes have become the target of attacks and continue to trigger chain reactions.

Major U.S. media companies, includingCBS and CNN are removing e-cigarette ads from their respective media platforms.

As a representative of American e-cigarette brands,Juulbear the brunt.according tocnBeta reported that CNN recently decided that it will no longer accept advertising for Juul or other e-cigarette products.
 

A spokesperson is acceptingDailyBeast said in an interview that CNN Global President Jeff Zucker announced the decision at an employee meeting and later confirmed the matter in a statement.

A spokesman for Warner Media said:“Warner Media reserves the right to remove advertising from the platform at its discretion. Taking into account warnings to consumers from the Centers for Disease Control and Prevention (CDC), the American Medical Association (AMA) and the American Lung Association, we have revised our policy on e-cigarette advertising and no longer accept advertising in this category. rdquo;

CNN's parent company, Warner Media, has also removed e-cigarette ads from its other media networks, including the cable channels TNT and TBS. In recent weeks, both media outlets have run ads for e-cigarette giant Juul.

addition toCNN, TNT and TBS, and Viacom, which has aired Juul ads on television networks including BET, CMT, TV Land and Paramount Networks, also decided not to run such ads.

Viacom(The third largest media company in the United States)The advertising policy on e-cigarettes was revised, and a Viacom spokesperson said:“Such ads will no longer be played and will take effect immediately.& rdquo;
 

According to advertising analysis companyAccording to iSpot, more than 20 TV networks have broadcast Juul's ads in the past two weeks, with advertising fees exceeding $2.2 million for more than 900 broadcasts.These propaganda areJUUL's sales growth was the pioneer.

nowThe suspension of TV advertisements is equivalent to cutting offJuul's hands and feet!

last yearIn November, JUUL closed social media accounts such as Facebook and Ins in an effort to restrict purchases by minors and in response to concerns expressed by U.S. FDA Commissioner Scott Gottlieb. Juul's YouTube account is also restricted to viewing by users under the age of 21 and is used to promote smokers.

It also stopped selling sweet and fruity e-cigarettes in brick-and-mortar stores, only selling these flavors through the website.

behindIn response to this unfavorable situation,JUUL has spent $10 million to launch an e-cigarette TV advertising program, which targets adults aged 35 and above, including recommended smokers aged 37 to 54, and features recommending adults to replace cigarettes.
 

The publicity of these TV advertisements savedThe risk of a decline in JUUL sales was not fatally affected by the closure of social media accounts and the suspension of sales of fruit flavors in brick-and-mortar stores.

Now, the hard-won e-cigarette TV commercial has been suspended. RightYou can imagine the impact of JUUL! It can be described as hurting the muscles and bones.

Will TV advertisements be launched again in the future?

CNN said that as health agencies deepen their investigations, this policy may still change in the future. However, if new facts are revealed during the investigation, the ban may be lifted at that time.

A spokesman for Warner Media said:“We will continue to pay attention to investigations by relevant medical institutions and may re-evaluate our position after the latest facts are released. rdquo;