IQOS Latest News, Heating Non Combustion Latest News
Japan Tobacco has announced a new Ploom S tobacco stick flavor, MEVIUS Purple Mint, expanding the lineup to four options for users of its heated tobacco system.
Previously leaked photos showed only two flavors, but now all four new HEETS pack designs are on display. HEETS currently offers seven flavors in Russia, Kazakhstan, Ukraine, and other markets.
Japan Marlboro has launched a new Mango Menthol flavor, bringing the local lineup to 10 flavors. Pricing is reportedly higher for now because it is a newly released variant.
KT&G has added new FIIT tobacco stick flavors for lil, including cigar and blueberry, expanding the lineup for users who wanted more classic and fruit-forward heated tobacco options.
A new silver HEETS Original has launched in Russia. The flavor is slightly more aromatic than the yellow Original, with packaging that looks somewhat similar to Marlboro Nut but remains distinct.
Manchester has become the first UK city outside London to welcome PMI's IQOS heated tobacco device, with two local stores opened to help adult smokers switch.
PMI will invest another $100 million this year to develop alternatives to traditional cigarettes. The company is increasing global marketing to convert smokers to next-generation tobacco products, led by IQOS.
FIIT has finally launched an original flavor tobacco stick in Korea. Known for its capsule-style lineup, the KT&G brand is now adding a classic option for users who prefer a more traditional taste.
IQOS MULTI has launched a new green color in Japan. It looks great, though the current price is still relatively high.
Rumor has it IQOS may release purple and chameleon editions of the 3.0. If you like standout colors, it may be worth waiting, with a launch expected around August.
Following the HEETS packaging update, Marlboro in Japan is also switching to new packs. Don’t mistake them for counterfeits—they’re genuine new packaging, though not yet available citywide.
Chinese vaping brand HOPO Vapor has secured Series A funding worth tens of millions of RMB. The company plans to invest more in team building, product R&D, and future domestic and overseas channel expansion.