Philip Morris International steps up investment in the Egyptian market
Tommaso Di Giovanni, vice president for international communications and engagement at Philip Morris International (PMI), said the company has found success in Egypt with its IQOS heated tobacco products and is seeking to expand the market to other smoke-
Tommaso Di Giovanni, Vice President for International Communications and Engagement at Philip Morris International (PMI), said the company has achieved success in Egypt with its IQOS heated tobacco product and is now looking to expand the market into other smoke-free products. With around 15 million adult smokers in the country, IQOS has already made significant progress in offering a lower-risk alternative to conventional cigarettes.
Di Giovanni said: "We used to sell, and still sell, a product that causes disease and addiction: cigarettes." "Anyone who sells a product that causes disease and addiction wants to do better," he said, emphasizing PMI's dual responsibility to society and to the company itself.
He further stressed that improving the health outcomes of adult smokers is not only a moral responsibility, but also a sound business strategy. "It is a win-win for our company and for public health," he explained, adding that addressing social issues can help PMI stay ahead in the competition while making a positive impact on global health.
"For us, the top priority of sustainability is addressing the public health issues caused by cigarettes. The ultimate goal is to offer a range of products that meets diverse market needs while supporting sustainability goals."
