KT&G Announces Integration of Heated Tobacco Product Line: Unified “AIIM” Brand Debuts
KT&G recently announced that, to improve product recognition and optimize the user experience, the tobacco sticks for its lil AIBLE heated tobacco device will be fully consolidated under the unified AIIM brand. The move brings the existing Real, Granular,
KT&G recently announced that, in order to improve product recognition and optimize the user experience, the dedicated tobacco sticks for its cigarette-style vaping device “lil AIBLE” will be fully integrated under the unified “AIIM” brand. This adjustment brings the existing Real, Granular, and Vapor Stick series into a streamlined AIIM system, significantly reducing the difficulty consumers face when choosing products.
The reorganized AIIM lineup includes a total of 15 products, including 11 renamed and upgraded existing products, as well as four new additions in the “RAIIM” series focused on natural tobacco flavor. KT&G said the rebranding will be carried out in phases as existing inventory is sold through. This strategic brand transition reflects the company’s long-term commitment to staying aligned with consumer needs and simplifying the overall user experience.
