After Vape Ads Appeared in Online Class Apps, US Lawmakers Seek Marketing Rules
After a student in Littleton, Colorado, was exposed to an ad for tobacco product IQOS on the online class website Quizlet, a Republican state legislator is seeking a legislative solution to the issue. Local media reported on ads for IQOS heated tobacco so
After a student in Littleton, Colorado, encountered an IQOS tobacco product advertisement on the online class website Quizlet, a Republican state legislator is seeking a legislative solution to the issue. The advertisement was reported by local media, highlighting the marketing of IQOS heated non-combustible products by Altria Group and Philip Morris International in the U.S.<\/span><\/div>
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The Denver Post reported that Representative Colin Larson of Littleton is currently negotiating with Attorney General Phil Weiser to assess whether legislative action is needed. According to the Post, Larson initiated legislation to raise the state's minimum legal sales age from 18 to 21. He also supports a bill that bans indoor smoking enacted in 2019.<\/span><\/div>
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"Twenty years ago, we never encountered this situation," Larson said in the Post.<\/span><\/div>
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He stated: "If cigarette ads appeared in magazines aimed at children, we could avoid that magazine, but when they appear in online class apps, children cannot avoid such ads."<\/span><\/div>
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"We work closely with advertising providers and websites to ensure that the ads we display are appropriate for the student audience," Quizlet said in its statement. "This means blocking all categories of ads, including but not limited to tobacco-related ads."<\/span><\/div>
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Note: High school and college students primarily use Quizlet. The pandemic has led students of all ages to adopt Quizlet for online classes.<\/span><\/div>
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