2023 China E-Cigarette Export Report: Total Reached US$11.08 Billion While Average Export Unit Price

  China’s e-cigarette exports achieved another significant increase in 2023, reaching a total of US$11.08 billion, up 12.48% year on year.

Update: following the release of December e-cigarette export data by China Customs, Two Supremes compiled a full summary of data from January to December 2023. China’s e-cigarette exports recorded another significant increase in 2023, reaching a total of US$11.08 billion, up 12.48% year on year.

Total export volume reached 233,000 tons, up 43.37% year on year

In 2023, China’s total e-cigarette export volume reached 233,000 tons, compared with 162,800 tons in 2022, representing an increase of as much as 43.37%.

Average export unit price fell 21.55%

However, it is worth noting that although both total export value and export volume showed strong growth, the average export unit price of China’s e-cigarettes fell by 21.55% in 2023, from US$60.54/kg in 2022 to US$47.50/kg.

This may reflect the international market’s sensitivity to e-cigarette product pricing, as manufacturers adopted price competition strategies to fight for market share.

Exports reached 167 countries and regions worldwide, with 10 net new destinations

In 2023, China’s e-cigarette market coverage expanded further, with exports reaching 167 countries and regions worldwide, 10 more than in 2022.

New destinations included Afghanistan, Benin, Burkina Faso, Equatorial Guinea, Saint Martin (French part), Fiji, the Democratic Republic of the Congo, Cuba, Guam, Sint Maarten (Dutch part), the Canary Islands, Gabon, Malawi, the Marshall Islands, Mauritania, American Samoa, the Federated States of Micronesia, South Sudan, Nicaragua, Samoa, Turkmenistan, Wallis and Futuna, Uganda, and Taiwan, China, for a total of 24 countries and regions.

Exports ceased to 14 countries and regions

At the same time, in 2023 China stopped exporting e-cigarettes to 14 countries and regions, including Botswana, the Republic of the Congo, Kiribati, Guinea-Bissau, the Cook Islands, Liberia, Martinique, Mauritius, Monaco, Niger, Palau, Seychelles, Saint Lucia, and Brunei.

Overall, China’s e-cigarette export scale remained strong in 2023, while the market landscape continued to adjust. The decline in pricing may also prompt deeper industry reflection and strategic changes.