Imperial Tobacco Launches Blu Bar 1000 Disposable Vape with Removable Battery

Imperial Tobacco has launched the disposable vaping device Blu Bar 1000, priced at £5.99 and offering up to 1,000 puffs.

According to a January 22 report by Betterretailing, Imperial Tobacco has launched the 1,000-puff disposable vape product Blu Bar 1000. The device features a removable battery for easier disposal, with a recommended retail price of £5.99.

The device complies with all safety regulations and uses Flavour Tech mesh heating technology to deliver up to 1,000 puffs. It also features a semi-transparent mouthpiece, allowing users to clearly see the remaining e-liquid level.

The first batch of flavors includes Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Tropical Mix Ice, and Blueberry Cherry, with more flavors expected to be launched in the future.

Yawer Rasool, Consumer Marketing Manager at Imperial Tobacco (UK & Ireland), said that demand for disposable vaping devices has been strong in recent years, accounting for 88% of sales across the entire vaping market. This device is intended to meet retailer and wholesaler demand in this fast-growing segment.

2FIRSTS noted that the Blu Bar 600 series is still currently priced at £3.99. The newly launched Blu Bar 1000 comes with a higher puff count and a higher price, although its pricing is similar to other products in the same puff category.