Imperial Tobacco’s Vape Brand blu Launches E-Liquid Products in the UK

  Imperial Tobacco's e-cigarette brand blu has launched its own e-liquid brand—blu liquid—in the UK.

On January 9, it was discovered on the official website of blu, a brand under Imperial Tobacco, that blu has launched its own e-liquid brand—blu liquid—in the UK.

According to the official website, blu liquid offers ten flavors including mint, blueberry, and green apple, with nicotine levels available in two specifications: 9mg/ml and 18mg/ml, priced at £3.99 each.

The BLU brand was created by Jason Healy in the United States and was acquired by Lorillard Tobacco Company in 2012. Subsequently, Imperial Tobacco acquired the international rights to BLU in 2015 and launched blu2.0 in France in 2022.

Additionally, it is known that several e-cigarette brands have launched their own e-liquid brands, such as ELFBAR, KIWI, ELUX, etc.

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