Philip Morris Launches Customized Cultural Gifts to Celebrate the Moroccan New Year

  PMI Maghreb celebrates the Amazigh New Year in Morocco's IQOS stores, showcasing Amazigh culture to the public and offering promotions and customized gifts.

According to Moroccan media Lavieeco, Philip Morris Maghreb (PMI) celebrated Morocco's Amazigh New Year "Yd’Ennayer 2974" from January 13 to 14. The company will highlight the splendor of Amazigh culture in all IQOS stores in Casablanca, Rabat, and Marrakech.

Faysal El Kawass, Director of Smoke-Free Products at PMI Maghreb, stated: "PMI in Morocco is pleased to share this unique experience with adult users of our IQOS ILUMA technology and to celebrate Amazigh culture and traditions."

As a result, PMI plans to launch exclusive offers aimed at celebrating the start of the Amazigh New Year. Additionally, the first customers to visit the stores will be entitled to personalized gifts styled in Amazigh fashion.

Adult users can also win exclusive invitations and collections from Moroccan stylist and designer Yassine Morabit.