British American Tobacco Announces Upcoming Global Launch of glo Hyper Pro

British American Tobacco (BAT) has announced the upcoming global launch of its new heated tobacco device, glo Hyper Pro, which features faster charging and longer usage time, and has already been launched in several markets. So far, 8.8 million adult consumers have used Glo products. The product is expected to be launched in more markets by 2024.

According to CercleFinance, BAT recently announced that the new Glo series of heated devices will soon be available.

BAT describes Glo as "a smoking alternative that does not involve combustion and produces fewer toxic substances than traditional cigarettes."
 

 Image source: BAT

The new device, glo Hyper Pro, takes about 90 minutes to charge and can be used for an entire day on a single charge, allowing for continuous use up to 20 times.

According to Kingsley Wheaton, BAT's Director of Strategy and Growth, over 8.8 million adult consumers are currently using Glo products.

The Glo series has been launched in over 20 markets worldwide, with the new Glo Hyper Pro already available in Japan, Italy, and Poland, and is expected to be released in other global markets in 2024.