PMI Launches New IQOS Tobacco Sticks Product in Japan, Priced at About $3.65 per Pack

  Philip Morris Japan has launched a new IQOS tobacco stick, "SENTIA Balanced Gold," which has been on sale since January 11. With the release of the new product, the "SENTIA" series has expanded to a total of 14 variants.

According to a January 11 report by Japanese media outlet kakaku, Philip Morris Japan has introduced the new tobacco stick "SENTIA Balanced Gold" for IQOS ILUMA, and it will be rolled out starting January 11 at IQOS specialty stores and tobacco retailers across Japan.

As for the IQOS online store, sales will begin on January 19, 2024. The price is 530 yen (about US$3.65). In addition, with the launch of "SENTIA Balanced Gold," the "SENTIA" product line will expand to 14 variants in total.