As the vaping market continues to expand, its value could reach £1.4 billion within the next three y

As more and more consumers seek alternative nicotine solutions, the vaping market continues to expand, with the number of vapers in the UK rising from 3.7 million in 2021 to 4.3 million in 2022.
In the UK alone, the category is now worth around £1.2 billion and is expected to reach £1.4 billion over the next three years.

Tom Gully, Head of Consumer Marketing for Imperial Tobacco UK and Ireland, said: “Currently, around 35% of e-cigarette sales already take place through traditional retail channels, clearly indicating that consumer demand for vaping products will continue to grow in 2023 and beyond. To capitalize on this upward trend, retailers need to ensure they allocate sufficient in-store space for vaping products and offer the right product range for their customer base.”

At present, the disposable e-cigarette category is showing significant growth. Accounting for 83% of all e-cigarette sales, the disposable vaping market grew dramatically from £141 million in 2021 to £973 million in 2022.