BAT launches “Neo Terracotta” for glo: a new product for those seeking a premium tobacco taste

BAT Japan will gradually roll out an updated version of “Neo Terracotta Tobacco Stick for glo hyper,” a tobacco stick product under the “neo” brand designed for the heated tobacco “glo hyper” series, starting December 12.

The updated “Neo Terracotta” uses a new blend of tobacco leaves carefully selected by master tobacco blenders. This blend combines the depth of spiced coffee notes with rich roasted tobacco, and also incorporates domestically produced honey processed in Gifu Prefecture, delivering a high-quality classic tobacco taste.

Starting December 18, the product will also be compatible with the new heated tobacco device “glo hyper pro.” The new device is equipped with three new features and, when paired with the updated tobacco brand, offers a deeper tobacco flavor and greater satisfaction. In addition, users can choose between two heating modes based on personal preference, with the Boost mode providing a stronger experience.

Each pack contains 20 tobacco sticks, and the price remains unchanged at 500 yen per pack. Sales channels include major convenience stores, tobacco shops, supermarkets, and other tobacco retail outlets nationwide, as well as the official glo & VELO online store.