Philip Morris Japan launches new IQOS ILUMA cartridges, nationwide sales start January 11 next year

Philip Morris Japan has launched a new IQOS ILUMA cartridge called "SENTIA Balanced Gold," which is being sold in an orderly manner at IQOS specialty stores and retail outlets nationwide, with trial experiences available.

According to Japanese media outlet otakei, Philip Morris Japan's heated tobacco brand IQOS ILUMA has recently introduced a new model of the "SENTIA" cartridge called "SENTIA Balanced Gold."

The product is priced at 530 yen (including tax) for a pack of 20. This new product will be available for sale starting January 11 at seven IQOS specialty stores nationwide, as well as at IQOS retail stores, IQOS counters, and tobacco retailers including convenience stores. Additionally, the IQOS online store will officially start selling it on January 19.

To date, the "SENTIA" series includes five regular models and four mint and flavored mint models, totaling 13 models. The introduction of this new product brings the entire series to 14 models.

The newly launched "SENTIA Balanced Gold" is marketed with the slogan "Deep and Rich Flavor," featuring a balanced and mild taste. Like other models, SENTIA Balanced Gold comes with a filter and is 45mm in length.

Furthermore, PMI has stated that starting from the release date of January 11, in addition to the seven IQOS stores in Japan, 300 "IQOS experience points" around the world will gradually offer trial experiences.