Islamabad Urges Government to Ban Modern Tobacco Products to Reduce Impact on Youth

Health advocates in Islamabad are urging the government to ban modern tobacco products such as e-cigarettes, nicotine pouches, and heated tobacco to protect the youth of the country.

This call was made during the Chromatic digital media influencers conference held in Murree. The conference brought together prominent digital media journalists, opinion leaders, health-focused activists, and respected health professionals, all dedicated to revealing the concerning risks associated with modern tobacco products.

Shariq Khan, CEO of Chromatic, spoke at the conference, emphasizing the severe consequences of modern tobacco products on public health. He pointed out that manufacturers strategically exploit social media platforms and establish a presence near educational institutions, making it easier for vulnerable students to become addicted. Khan highlighted the urgent need for comprehensive action to combat the widespread influence of these products.

During the conference, Malik Imran, head of CTFK's Pakistan division, presented alarming statistics revealing that over 1,200 children in Pakistan start smoking every day. Imran refuted the notion that modern tobacco products are safer alternatives to traditional cigarettes, emphasizing the adverse health effects of e-cigarettes and nicotine pouches.

While he expressed satisfaction with the government's decision to double the federal excise tax (FED) on cigarettes, Imran urged for further tax increases, noting that the revenue generated by the tobacco industry is negligible compared to the annual economic burden caused by tobacco.

Dr. Ziauddin Islam, former technical head of the Tobacco Control Office, contributed his expertise to the conference by debunking the myth that modern tobacco products are safer than traditional cigarettes. He emphasized the harmful effects of e-cigarettes and nicotine pouches on health, highlighting the potential dangers they pose to users.