JTI Holds Naples Event to Celebrate Ploom X Launch

Ploom X, a heated tobacco device launched by Japan Tobacco International (JTI), recently held a music- and entertainment-themed event in Naples to celebrate its local debut.

According to Italian media outlet Affaritaliani, Ploom X, a heated tobacco device launched by Japan Tobacco International (JTI), recently held a music- and entertainment-themed event in Naples to celebrate its local launch. The event was part of JTI's promotion of the new Ploom X product, which was recently rolled out nationwide, following a major event held in cooperation with the post office at the Via Tiburtina studios in Rome.