JTI celebrates successful rollout of Ploom X in Italy

JTI is celebrating the nationwide rollout of its heated tobacco device Ploom X in Rome, with optimistic market feedback.

News brief: According to Liberoquotidiano, Japan Tobacco International (JTI) Italy celebrated in Rome the nationwide rollout of its heated tobacco device Ploom X. The device was launched in April this year and has already been gaining an increasingly larger share of the market.