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UK and Germany Vaping Expo Comparison: Exhibitors and Products Largely Overlap, More Brands Showcase

Key Highlights: Observers found that although the displayed products were similar, many exhibitors still brought new pod-based products.

During the two expos, it was observed that although the exhibits were similar, many exhibitors brought new pod-based products.

[Reported by Two Above from Birmingham] On October 27, the first day of the UK Vaping Expo, Two Above observed that this exhibition had a "high overlap" with the German Tobacco Expo held on September 14 in Dortmund in terms of exhibitors and products.

Some exhibitors on site expressed similar sentiments. For example, Katrin, the head of INTER TABAC, admitted: "There is nothing new at this expo; it is no different from the German show (the Dortmund Tobacco Expo)."

However, Two Above found that despite the similarities in exhibits, several exhibitors showcased new pod-based products.

For instance, ELFBAR and LOST MARY displayed their respective pod-based products, while HQD launched a pod product named Cirak, and ELUX introduced a new pod product called ZERON.

ELFBAR pod product ELFA | Source: Two Above

HQD pod product Cirak | Source: Two Above

ELUX pod product ZERO | Source: ELUX official website

Additionally, SKE also launched a pod-based vaping product. On-site staff indicated that this pod product would continue the design and flavors of SKE's Crystal Bar.

SKE pod product | Source: Two Above

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