Switzerland to Ban Tobacco Advertising in Print Media Starting in 2026

On October 15, according to swissinfo, the Swiss Federal Council voted in favor of a ban on tobacco advertising in print media. Starting in 2026, tobacco or e-cigarette advertisements will not be allowed in print media. However, publications aimed at overseas markets or professionals will be exceptions.

However, MP Damian Müller stated that the right-wing parties in the Federal Council initially hoped to narrow the scope of several provisions, especially regarding newspaper advertisements, believing they were too extreme. In his view, there is nothing wrong with placing tobacco advertisements in publications subscribed to by adults. However, the centrist parties clearly prefer to strictly enforce the motion to prevent tobacco advertisements from reaching minors. As early as 2021, the parliament supported another ban on tobacco advertising in public places. By mid-2024, tobacco advertisements will not be allowed in posters and film advertisements (the ban has already taken effect in some states), public buildings, sports venues, sporting events, and international event sponsorships.