Philip Morris Bulgaria launches new IQOS ILUMA

  Philip Morris Bulgaria held a launch event for the new IQOS ILUMA in Bulgaria, which is expected to help more smokers quit and could reach a target of 500,000 users.

According to a Marica report on October 9, Philip Morris Bulgaria hosted a launch event for the new IQOS ILUMA at the Plovdiv Event Center.

  Event photo | Image source: Liangge Zhishang

The event attracted more than 400 attendees. During the event, Philip Morris Bulgaria Marketing Director Dimitar Kostov explained the advantages of the new product and said he expects the launch of the device to encourage more smokers to choose a better, scientifically substantiated alternative, helping them move away from dependence on cigarettes more quickly.

  Event photo | Image source: Liangge Zhishang

Sales Director Polina Ninova thanked the company team on site for their outstanding work and expressed optimism about the possibility of reaching the target of 500,000 IQOS users. She said this would be made possible by the excellent teamwork of everyone involved as well as the support of partners.