IQOS Launches Latest ILUMA in Kazakhstan

Philip Morris International (PMI) launched its next-generation IQOS Iluma device in the Kazakhstan market on October 6.

According to public information, the series includes three devices: Iluma One, Iluma, and Iluma Prime. All three devices share the same core technology but are designed to meet different preferences and price points. 

Suppliers state that the series offers numerous advantages, including the Smartcore induction system, which uses a blade-free magnetic heating system, eliminating the need for cleaning. Over time, IQOS Originals will gradually exit the market.

PMI was supposed to launch the next-generation heated tobacco product ILUMA in Russia last March, but the launch was canceled due to the Russia-Ukraine situation.