Wish You Had Started Earlier... The Threat From the E-Cigarette Giants Is Coming

The British government recently introduced a historic smoking bill that aims to revolutionize the smoking landscape and Tobacco industry has caused huge impact。Key highlights of the bill include banning the purchase of cigarettes by younger generations, increasing the smoking age year by year, and a series of other restrictions. This move is considered One of the strictest smoking laws in the world, which aroused widespread attention and controversy.

British Prime Minister Rishi Sunak announced that if the bill is passed, the smoking age will be raised by one year every year, eventually ending in Achieve the complete elimination of youth smoking by 2040。In addition, the proposal also includes Prohibition of one-timee-cigarettes、 Ban e-cigarette flavors other than tobacco、 Comprehensive advertising ban and Measures such as taxing e-cigarettes。

The release of the bill has raised concerns among tobacco companies. Shares of Imperial Brands, the UK's largest cigarette seller, fell 2.5% on the news, while shares of British American Tobacco fell 0.9%. However, the plan also sparked strong opposition from tobacco companies, arguing that it could have "significant and unexpected consequences."

Analysts pointed out that the change could have implications for companies that derive most of their revenue from UK tobacco sales, such as Japan Tobacco Company、Camel andBenson＆Hedges Manufacturer and Empire Brands, Inc., causing damage. Although the impact may be limited in the short term, the impact of the ban may become apparent over time, particularly on smokers aged 18 to 25, who account for the majority of current adult smokers in the UK.10%。

In addition, this bill may affect smoking policies in other countries. Denmark is already considering similar measures, and many countries have set goals to reduce smoking rates to a minimum.

Smoking policy requires a free vote in the British Parliament, which means lawmakers can vote based on their personal wishes rather than party policy. If the bill is passed, the UK would become the first country in Europe to join New Zealand in banning smoking for future generations, in line with a similar plan New Zealand announced last year.

After the bill was introduced in the UK, an Irish charity called on Ireland to follow the UK and ban smoking for the next generation. "We are one of the last countries in Europe where it is legal to sell e-cigarettes to children," said Chris Macey, director of advocacy and patient support at the Irish Heart Foundation. He also said the British Prime Minister's move is expected to protect children and future generations from the largest cause of preventable death. According to a recent HSE poll, 83% of Irish people want to gradually quit smoking. The Irish Heart Foundation said Ireland must follow the UK's lead and ban smoking altogether to protect children from the "health disaster" of smoking.

In short, this strict anti-smoking plan may have a profound impact on the global tobacco industry, bringing new changes to the health impact of smoking and the global market landscape.