PMI's new heated tobacco device to launch in Bulgaria, with 10,000 pre-orders secured

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Philip Morris International's new smoke-free device, IQOS ILUMA, is set to launch in the Bulgarian market. Bulgarian consumers have submitted approximately 10,000 pre-orders, half of which are for the PRIME model.<\/p>

According to a report by mediapool on September 27, the new heated tobacco device IQOS ILUMA produced by PMI is about to hit the Bulgarian market. <\/p>

It has been reported that Bulgarian consumers have submitted around 10,000 pre-orders for Philip Morris International's new product, with half of the orders for the PRIME model. Accessories from previous versions of the device are not compatible with the new device.<\/p>

Tommaso Di Giovanni, Vice President of International Communications at Philip Morris International, also pointed out during the product launch that currently 33% of the company's revenue comes from smoke-free products. The Bulgarian market is one of the forefront markets for Philip Morris International. Currently, PMI's smoke-free products are sold in 80 markets worldwide, with 27 million smokers using its heated system products, of which 19 million have completely switched to the IQOS system. In Bulgaria, there are 200,000 users of the IQOS system, accounting for 10% of the 2 million smokers in Bulgaria.<\/p>