OS Teams Up with FEELM at Dortmund Expo to Compete for Germany's No. 1 Disposable Spot

From September 14 to 16 local time, OS Vape's disposable products were showcased at the Electronic Vaporization Expo in Germany.

OS Vape is the latest disposable product line developed by OS and is the first ceramic core disposable product in the German market. Previously, OS was well-known in the local market as a hookah brand. After entering this new field, OS Vape has become the most attention-grabbing new brand in the German disposable market with its product performance of "more puffs and better taste." 

Notably, at this expo, the global leader in closed electronic vaporization, FEELM, showcased alongside local client OS Vape. This is also the first time FEELM has participated in a joint exhibition with a client. Staff at the FEELM booth revealed that co-exhibiting with clients is an innovative approach aimed at helping clients enhance their brand influence in the local market. They further stated that FEELM will continue to adopt the client co-exhibition format at major global exhibitions, partnering with various regional clients to "go global." 

Scene at the Smoore booth | Image source: Smoore 

This time, OS Vape, co-exhibiting with FEELM, features the FEELM Max solution, making it a highly differentiated disposable product in the European market, increasing the puff count of TPD-compliant disposable products from the original 600 puffs to over 800 puffs, with better flavors and taste. The European electronic vaporization market includes various product forms such as disposable products, hookahs, open systems, and oral tobacco, with disposable products being the fastest-growing segment. As a leading hookah brand, OS is quickly capturing the market and has chosen the differentiated disposable solution FEELM Max as its "tool for expansion" in this new field. 

The European market is experiencing a disposable boom, and OS is laying out differentiated products 

During the German expo, attendees and consumers of OS Vape's disposable products noted that this product is significantly differentiated from other exhibited products. Since the mainstream disposable products in Europe are cotton core products, the TPD 2ml liquid capacity regulation leads to some waste due to the cotton core's absorption of e-liquid. Despite multiple product improvements, the puff count of cotton core brands has only reached a maximum of 600 puffs. The FEELM Max solution used by OS Vape features a ceramic atomization core, eliminating e-liquid waste and increasing the puff count of TPD disposable products by over 30% under the same liquid capacity. 

Scene at the Smoore booth | Image source: Smoore 

According to a test report from the third-party research organization Inter Scientific, the FEELM Max solution can achieve an actual puff count of 880-920 puffs during use. Therefore, although OS Vape's product is labeled for 750 puffs, in actual use, the puff count can easily exceed 800 puffs, even reaching over 900 puffs.

In addition to the puff count advantage, the excellent taste experience has also become a reason for consumers to continuously choose OS Vape. The FEELM Max solution makes OS's products taste smoother and more refined, with high consistency in vapor volume and flavor. The ceramic core of FEELM Max reduces impurities and off-flavors, producing finer aerosol particles for an extremely smooth taste, and the transparent window design allows users to clearly see the remaining e-liquid throughout the use.

OS is starting again from being the top hookah brand in Germany, laying out a new category of disposable products, and directly bypassing the bottleneck of cotton core products in the market by choosing a differentiated ceramic core solution for a competitive edge. The collaboration between OS and FEELM has created a new puff count standard for disposable products in the European market, raising the industry's ceiling for puff count and flavor. OS Vape also provides local consumers with a higher quality disposable product experience.

After hookahs, creating Germany's number one disposable brand 

After entering the disposable product market, OS Vape has already gained a certain presence in the German market, covering multiple channels. With continuous expansion into the disposable product category, OS's market share in Europe is expected to continue to rise. #p#分页标题#e#

Before collaborating with FEELM, OS was the number one brand of hookah tobacco in Germany, accumulating rich sales channel resources for hookahs in the local market. According to statistics from ResearchAndMarkets, Germany, Spain, and France are the largest markets for hookah consumables in Europe, with high coverage and penetration rates of hookah sales channels in the local market. To align with the rising trend of disposable products in the European market, OS chose the differentiated ceramic core path and partnered with FEELM to launch its first disposable product.   

Scene at the Smoore booth | Image source: Smoore 

As disposable products have begun to gain popularity in Europe over the past two years, many hookah shops have also started to stock disposable products. Compared to hookahs, disposable products offer better portability, improved taste, and a wider variety of flavors. Additionally, the previous consumer demographic for hookahs largely falls within the 21 to 50 age range (according to Allied Market Research data), which aligns well with the primary consumer demographic for disposable products.

Moreover, with brands like Elf Bar and Lost Mary entering the German market, they are also capturing the channels that OS originally focused on for hookahs. Therefore, the disposable products launched by OS Vape must possess very distinct product advantages compared to other disposable brands to break through quickly.

Scene at the Smoore booth | Image source: Smoore 

Leveraging the differentiated technology of FEELM Max and OS's deep accumulation of channel resources, OS Vape is now widely distributed not only in German hookah shops but also in franchise supermarkets, convenience stores, and e-cigarette specialty stores, with sales rapidly climbing.

In the future, OS will continue to collaborate with FEELM to create more disposable products and rapidly expand into other European markets like Spain, vying for a larger share of the European disposable market. After becoming the number one hookah brand, OS aims to establish the next leading brand in the disposable sector in Germany.

It is reported that in addition to OS Vape, the Polish disposable brand AROMA KING has also launched a new product for the European market, Cosmic Max, which is equipped with the FEELM Max solution. With collaborations with leading clients in various regions, the coverage of FEELM Max in the European disposable market is rapidly increasing.