What’s Next for Harm Reduction Products? Smoore: Improve Aerosolization Efficiency and Avoid Harmful

Dr. Pei, a senior aerosol engineer at Smoore's measurement center, believes that "improving aerosolization efficiency and avoiding harmful byproducts from burning tobacco" is the direction for the development of harm reduction products.      

Dr. Pei (right) shared his views on harm reduction products online. Source: Two Supremes

On September 15, local time in Germany, at the Dortmund Tobacco Exhibition, Zhu Hongxu, the international editor of 2FIRSTS, hosted an industry forum themed "What’s Next for Harm Reduction Products?" where experts engaged in lively discussions on the topic.

The forum featured experts from leading tobacco companies, including Dr. Alexander K. Nussbaum from Philip Morris Germany, Aron Byrne Carter, General Manager of NGP Trends Consulting, Dr. Ian Fearon, Chief Scientific Officer of McKinney Compliance and Public Health Consulting, and Dr. Pei from Smoore's measurement center.

During the forum, Dr. Pei stated that harm reduction is not just a buzzword. In fact, it signifies a transformation in public health and is closely related to the health of millions of smokers worldwide. Nicotine is indeed addictive, but the real health hazards arise from the combustion of tobacco. Understanding this, Smoore focuses on research and development aimed at improving aerosolization efficiency while avoiding harmful substances produced by burning tobacco.

Smoore's brand FEELM collaborated with local German customer OS Vape to bring a disposable product to German consumers that offers "more puffs and better taste," allowing them to enjoy a rich and high-quality flavor experience while using electronic vapor products. This product was also showcased at this year's Dortmund Tobacco Exhibition.

FEELM, in collaboration with local German customer OS Vape, showcased new products at the Dortmund Tobacco Exhibition. Source: Two Supremes

This is the first time an 800+ puff disposable product has appeared in the German market, and all parties have been closely watching the technological solutions behind it. At the Dortmund exhibition, many attendees received verification reports revealing the puff count of the FEELM Max 800+ technology: a puff test report issued by the third-party research organization Inter Scientific. The report shows that the actual puff count during inhalation can reach 880-920 puffs.

Dr. Pei stated that the core of THR is relentless innovation and a deep commitment to scientific research. In the ever-evolving e-cigarette field, Smoore has witnessed the transformative power of technological advancements. This includes not only a more efficient aerosol delivery system but also a continuous pursuit of perfection, constantly improving these systems based on contemporary scientific discoveries and valuable consumer feedback.

In addition to enhancing puff count, the FEELM Max solution also excels in flavor performance, providing a smooth and consistent taste experience throughout the inhalation process without any decline in product experience. As a result, OS Vape's product has quickly gained consumer recognition upon its launch and is now available in various channels, including German hookah shops, franchise supermarkets, and convenience stores, with plans to expand into markets like Spain.

Regarding how to translate scientific research results into better products, Dr. Pei provided an answer: the foundation of industrial evolution is continuous technological innovation. This commitment to growth is not just an abstract concept for Smoore; it is supported by tangible investments. For instance, last year, Smoore invested 1.372 billion RMB in research and development, continuously increasing investment to enhance R&D capabilities. Currently, the group operates several basic research institutes globally and employs many prominent scientists, with R&D personnel accounting for over 40%.

Local German consumers consult new products at the FEELM booth. Source: Two Supremes

Additionally, European brands equipped with FEELM Max technology include AROMA KING, VOZOL, HEXA Go, and others, with multiple brands partnering with FEELM to establish a new puff count standard in the TPD market. #p#分页标题#e#

AROMA KING is the leading e-cigarette brand in the Polish market, with a product sales network covering most European countries. At the Dortmund exhibition, AROMA KING showcased the new Cosmic Max series equipped with FEELM Max solutions and will subsequently launch a box-shaped new product, Cosmic Box, also featuring FEELM Max.

Through collaborations with European customers, FEELM Max has entered markets in the UK, Germany, Poland, Italy, Spain, France, Belgium, and Austria, with plans to continue launching in more countries. FEELM continues to bring the new standard of 800+ puff disposable products to a broader European market.

Dr. Pei stated: "We continue to increase our R&D investment and convey the vision of making life better through aerosolization to the public, constantly enhancing the consumer experience through innovation and research. At the same time, we are full of confidence and expectations for the future of harm reduction products."

Related articles:    【1】 Smoore FEELM "borrows" from German beer culture to showcase new products   【2】 Smoore (06969.HK) releases 2023 mid-year financial report: overseas revenue accounts for over 90%, with a year-on-year increase of 28%   【3】 Smoore's 2023 mid-year financial report: operating income decreased by 9.4% year-on-year, with disposable income increasing by 369%