Are Vape Brands Also Into Collaborations? A Look at Creative Co-Branding at the Dortmund Tobacco Sho

A recap of co-branding marketing activities of vaping brands at the Dortmund Tobacco Show.

[From Dortmund] At the 2023 Dortmund Tobacco Show, it was observed that several vaping brands collaborated with well-known brands in the automotive and beverage sectors, as well as with celebrities, leveraging marketing to promote their products.

For example, the Polish vaping brand AROMA KING collaborated with the famous sports car brand Bugatti to launch new products, attracting the attention of many attendees. Additionally, the vaping brand LBS partnered with the renowned American rapper Snoop Dogg, which also drew the attention of many rap music fans.

Here is a summary of the co-branding marketing activities observed at the show:

• Polish vaping brand AROMA KING collaborates with sports car brand Bugatti

• The nicotine brand KILLA collaborates with the famous beverage brand PRIME

• The vaping brand LBS collaborates with the famous American rapper Snoop Dogg

• The vaping brand VIKA collaborates with MMA boxing star ATTILA VéGH