The TOB Barrier: How Can Chinese E-Cigarette Manufacturers Build Channel Loyalty Overseas Without St

“ Traffic It's too expensive and drainage is too difficult." "Channels are too difficult to grasp and have no loyalty?"

I have heard countless factory owners complain this way more than once. Or "It's rolled up again, what should I do?"

e-cigarettesGoing to sea to do channel implementation, when I see your company, I will definitely place an order for you? The answer is not necessarily, there is a probability of this matter.

But traffic, this is the game of traffic, and it is also the underlying logic for major traffic giants to make money.

Currently, the traffic ecosystem is opening up for the third time. You have to build your traffic wall. The wall of traffic is an inevitable consequence of traffic patterns. In other words, your products must have more other traffic entrances, build your traffic wall, build your moat, and establish your "channel girlfriends" relationship.

Working with channel providers and bundling benefits is the most long-term business.

Especially when China's e-cigarettes go abroad today, most factories or brands have certain channel resources, but there are no good loyal channel lines.

What is the business logic lacking at the bottom?

First, the channel has no loyalty, which makes the brand owners sad

The e-cigarette industry is entering a stage where the" wall "of traffic is demolished, and the next stop may be the" battlefield "of loyalty.

With loyalty, the efficiency of the business world will take a big step forward.

In order to maintain channel loyalty, I believe that many companies have also spent a lot of labor costs and sea costs. Particularly large companies have also carried out in-depth relationship maintenance work in terms of the loyalty of large channel providers, but sometimes they often ignore the opening up of many other terminal relationships, or there are not enough manpower, no strength, or no other way to find it. Way to cut in.

(How should channel loyalty be considered and measured?)

How to build TOB channel loyalty?

Where will this new battlefield be reflected?

There are several points worth thinking about.

1. Trust in interests.

Trust may start out as skill, but ultimately comes from continuous satisfaction of customer interests. Business is business, and we must create value for customers to retain customers. So always focus on providing greater value to customers.# p#pagination title #e#

2. Effective business trust foundation.

For example, do you understand the purpose of purchasing your products through channels? Have you ever thought about the customer's logic? I can only believe that you can solve my problem if you understand my problem."

If necessary, conduct an in-depth conversation about his concerns. You must have a deep understanding of what he pays attention to. When you show active attention, trust begins to be built and must not be ignored. What I'm most afraid of is that after he finishes explaining, you start introducing the product. This is the rhythm of death.

3. The foundation for a stable customer base.

4. Customers 'customers Benefit services。

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6、 soft value provides. During the transformation of business opportunities, in addition to product satisfaction, we must also try to provide soft value.

7. From partners to Strategic collaboration comrades.# p#pagination title #e#

Second, the third opening of the traffic ecosystem has begun!

Simply understand, the first time the traffic ecosystem is opened up is from online to offline; the second time is from public domain to private domain. But after these two connections, there is still one thing that seems to have to be done: stand in line. The third opening is the opening up of the integration of major resources. Merchants can then use the power of the resource organization platform to find the cheapest traffic. The sea of traffic will rise again, and the traffic levels in various regions will be gradually leveled out like a "connector".

When doing content marketing on the B platform, you should also manage your own private domain.

Trend is moving forward. The wall of sea traffic is being torn down bit by bit, especially traffic without loyalty.

Generally speaking, your product advantage will be exhausted by the market within 3 months. Cooperation with your existing channels is also based on the interests of the market.

Smart companies focus on long-term benefits, while short-term companies focus on immediate and real-time benefits.

Future channel sinking path, you also need to focus your attention and energy on your own products, on your own services, and on bundling with channel loyalty.

(What path should the channel sink?)

The turbulent sea of traffic will definitely give the channel merchants you work with more opportunities and possibilities.

Need higher loyalty and better efficiency, and don't exceed expectations.

Channels must exceed expectations, users must exceed expectations, and employees must provide more than expectations, so that a business can be done well.

In the era of profit-seeking capital, current interests, whether channel operators or users, must have a sense of deep bundling in order to make the market more thorough and further.

The logic of business must be respectful and awe.

To cooperate, you must understand thoroughly, especially the" humanity "of cooperation. Don't just do things about the probability of" product "shipment orders, not about" customer sentiment ". You must do things about channel loyalty., do things about channel popularity, and do things about channel probability.

With the new big closed loop, the efficiency of the business world will also take a big step forward. What welcomes you may be a brand new traffic environment and logic! We must fight the "new battle" of loyalty!