63-Fold Growth in Two Years: Why Disposable Vaping Has Expanded So Rapidly Overseas

In the story of electronic atomization, there is never a lack of growth myths. From the earliest IQOS representedHNB, and then laterJUULRepresentative cotton core atomization, and Simor/RELXRepresentative ceramic atomization has all experienced Brutal Growth stage.

Today, The" protagonist "of the growth story of electronic atomization has become disposable electronic atomization。In the past two years, disposable electronic atomization Sales scale increased nearly 63 times。Especially in the European market. Disposable electronic atomization will usher in explosive growth in 2022, with sales increasing to US$1.54 billion, year-on-year Increase by 811.8%。

More importantly, the strong disposable electronic atomization is squeezing the market for cartridge replacement and open electronic atomization. In 2022, the proportion of sales of disposable electronic atomization in the UK and the United States is43.1% and51.8%。

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01

Why are disposable products so popular?

According to DEKCE, there are roughly two reasons for the rapid increase in sales of disposable products: 

First, Price aspects, disposable electronic atomization has obvious advantages. In 2021, the British government Increase tax rates on cigarettes and other tobacco products, a pack of 20 cigarettes will be charged 16.5% of retail sales plus a tax of £ 5.26. According to estimates, the price per milligram of nicotine for disposable electronic atomization ELFBar and VuseGo is 0.08/0.15 pounds respectively, which is much lower than the 0.56 pounds for traditional cigarette Marlboro (Red).

Although the price per milligram of nicotine is slightly lower than that of disposable electronic atomization, both have their own shortcomings. For example, the former requires an additional fee of at least 10 pounds, while the latter has shortcomings such as higher threshold, difficulty in carrying and easy oil leakage.

In addition to price reasons, Taste is also an important reason for the outbreak of disposable electronic atomization #p#pagination title #e#。In the rise of electronic atomization, diverse tastes are an important reason why it is popular among young people. Ai Media Consulting data shows that among the preferred tastes of electronic atomization consumers in China in 2021,60.9% of consumers prefer other flavors such as fruits and foods, and only 27.5% of consumers prefer tobacco flavors.

After the ban on re-flavored cigarettes in the United States, it left loopholes in disposable flavored cigarettes, pushing a large number of original re-flavored consumers to switch to disposable electronic atomization. Take ELFBar and Lost Mary, which have the largest sales volume, for example. Together, the two can provide44 flavors, much higher than other brands.

This also helped disposable electronic atomization seize the market at an extremely fast speed. In 2022, disposable electronic atomization will become popular rapidly, accounting for from 7.8% in 2021 Add to 52.8% in 2022。According to ASH data, among many flavors, Fruit flavor is still the first choice, accounting for 35.3%。

From this perspective, disposable electronic atomization Price advantage and Diversified flavors Becomes the reason why it is popular.

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02

Talking about the disposable product market in Southeast Asia.

With the rapid rise of disposable electronic atomization in the European and American markets, People are beginning to focus on the electronic atomization market in Southeast Asia. As a huge consumer market and an economic region with unlimited potential, There is still huge space for opening up the electronic atomization market in Southeast Asia。Here are some key factors that explain why The Southeast Asian electronic atomization market is a blue ocean opportunity worthy of attention.

First, Southeast Asia has a large population and a high proportion of young people。This means that there is a large group of young and dynamic consumers in the region who have a strong demand for trendy products and experiences. The younger generation's pursuit of fashion and personalization makes electronic atomization very attractive in the Southeast Asian market. They are eager to try more flavors and more choices, and disposable electronic atomization just meets their needs. Therefore, Southeast Asia can become an ideal market for disposable electronic atomization brands to showcase innovative and diverse flavors.

Secondly, the price of disposable electronic atomization is relatively low and can provide a variety of taste options. allows consumers to enjoy high quality and diversity at the same time. Therefore, electronic atomization brands still have a lot of room for development in the Southeast Asian market.

In addition, the policy environment in Southeast Asia also provides opportunities for the electronic atomization industry. Compared with other regions, Southeast Asian countries are relatively loose in terms of electronic atomization supervision, which provides electronic atomization brands with more flexible operating space. The relatively loose policy environment allows brands to better promote and market their products. Governments and consumers in Southeast Asian countries are open and receptive to electronic atomization. brings more business opportunities to the electronic atomization brand.# p#pagination title #e#

To sum up, Disposable electronic atomization, as a product with price advantages and diverse flavors, will continue to cause storms in the Southeast Asian market. Brands only need to seize opportunities and innovate products and marketing strategies to succeed in this blue ocean.