PMI Korea recruits participants for 'IQOS campaign' to promote better alternatives for smokers

Philip Morris Korea is recruiting participants for the "IQOS campaign" to share real user stories and encourage adult smokers to choose better alternatives.

[Two Supremes News] According to South Korean media etnews on August 28, Philip Morris (PMI) Korea announced that it will recruit participants for the "IQOS campaign." 

The campaign aims to convey vibrant stories from actual users who have transitioned from conventional cigarettes to IQOS, helping adult smokers choose better alternatives. Special stories of selected participants will be produced into campaign content and shared through various channels, including the IQOS official website.

Any IQOS club member residing in the country and aged 25 or older can apply to participate in the IQOS campaign through the IQOS official website. The recruitment period will last until September 3. 

Accepted applications will undergo in-depth interviews to finalize the selection of campaign protagonists. 

Additionally, various benefits will be provided. All members participating in the IQOS campaign will receive 300 club points, and among those who upload photos or videos during the application process, 50 lucky winners will receive an "IQOS Illuma Prime" device. 

Moreover, those selected for in-depth interviews will receive a certain amount of compensation and hotel vouchers, while those ultimately chosen as campaign protagonists will receive payment based on the content produced from videos and photos.

A relevant person from Philip Morris Korea stated:

"Through better alternatives and the real-life experiences of IQOS users, we aim to help adult smokers who still consume conventional cigarettes to quickly choose better alternatives."

References:    【1】 ???????, '???? ??? ???' ??? ??