Chinese Vape Manufacturers Often Say New Customer Acquisition Is Hard—What If They Have No Clear Str

Low human efficiency, difficulty in developing new customers, and the industry is" self-winding "to doubts about life. At present, many China overseas companies are in a situation where This status。

On the other hand,e-cigarettesWhen going out to sea, traditional channel customers are gradually unable to meet the urgent need for going out to sea to obtain customers and turn them into orders.

(Every September and October, I have to go overseas for development)

Challenges and uncertainties in the future are getting bigger and bigger, dividends are turning into red sea, and industry competition is becoming increasingly fierce. It can be said that when the overall environmental temperature drops in the e-cigarette industry, everyone feels the same. It is necessary to compete with customers 'thinking, opportunities to participate in customers, talent echelon, vision pattern, organizational capabilities, resource integration capabilities and other real skills. Whoever can practice his real skills will be able to obtain more new customers and survive in the market for a long time.# p#pagination title #e#

01

How to solve the problem of" open source channels "?

I go to the market every day, but I can't find customers. Do you have any ideas?

Here is a topic, Channel open source。I would like to ask if there is no channel for open source, how can we maintain the next business volume?

" Open source of channels "generally requires thinking about several issues:

1. What is your core channel range? Or where is the target market?

2. Where are the potential channels? Are the existing channels enough to respond to the production capacity of your factory's goods? So do you want to find a future in potential channels?

3. Where are the incremental market channels? This increment is more important than other increments because you need to consider the distribution of your user terminals and which regional terminals can bring incremental market improvements?

4. Is" open source of channels "subdivision or full coverage? Is it good to think about it?

5. Have you done a good job in market research, or who will help you do it?

6. Is the relationship between partners strong? Are customer management capabilities keeping up?

7. Is there enough brand promotion and deep enough to attract the attention of B-end channels?

8. Are product innovation iterations keeping up and are there flexible and adaptive measures to seize the market? Every product needs to have a reason to be purchased. You must first let the customer identify your product, so that he can find you at a glance in the vast sea of people and the reasons for choosing you.

9. Online sales cannot bear the development of manufacturers 'production capacity. What should you do?

These points are rooted in the need to do a good job in open source channels and think through, do it in detail, and do it thoroughly.

Click to enter the picture description (up to 30 words)

This reminds me of the saying,"Smart people are doing stupid things." Marketing is not about doing one big thing at once, but about doing a series of accurate little things right. Think about it, making money has never been the starting point of business. The starting point of all business is the benefit of consumption. If it is TOB, you must first think of the benefit of channels. Just like a truth, is traffic more important when building a restaurant or repurchase rate more important? Of course it is the repurchase rate. To benefit consumers, consumers will constantly remember that making money is the natural result.

Therefore, open source channels and doing detailed things are also long-term things and valuable things. Focus on immediate interests, desperately squeeze" value space ", and don't want to leave any" value space "to each other, which cannot achieve continuous open source. Pay attention to long-term doctrine, desperately give in to the "value space", and want to maximize the "value space" to the other party, so that the road ahead will be wider.

Breaking the situation often means Find effective approach, stick to one thing to the extreme. A certain degree of "stupidity" will help this persistence and help true open source!

02

To obtain new customers, we must expand the customer acquisition radius!

Open source requires a sense of initiative and expand your radius.

(Have you thought about your channel radius?)

I often hear some manufacturers say that" going out is like sending messages in the office and waiting for customers to come to me."

To acquire new customers, one is very important, and you must take the initiative to capture the expansion of customer radius!

Imagine that everyone is looking for new users in a customer pool, and there is very little chance that new users will be allocated to them. At the same time, such scenarios are very repetitive and the target customer cannot be found.

Be sure Expand" radius of customer acquisition ".

The" radius of visitors "is like the principle of a pond. One pond has limited resources, so should we develop another pond?

" customer acquisition radius " can be a country, a region in a country, a special region in a region, or an expansion from one channel provider to another channel provider in a region. Especially doing the TOB business of e-cigarette export, there are core channel radii, subdivided channel radii, and a full range of channels "customer acquisition radii".# p#pagination title #e#

The" customer acquisition radius "determines that you can sell your product to more customers, you can also decide that you can sell more quantities to customers, and you can also choose to sell it to better customers, or channel customers that are more suitable for your product.

Especially when the competition at sea is fierce and it becomes more difficult to find orders, give a suggestion to sell to more customers, sell to more customers, and sell to better customers. If you want to grow your business, you must understand "economy of scope", which is to expand the company's customer acquisition radius and no longer be limited to the "one acre and three parts of land" in front of you. When the market is undergoing cruel competition, it is a good time to force companies to grow.

This is the market.

In the future, we will rack our brains and think of every means to continuously expand the boundaries of thinking, implement, try and make mistakes, and explore the market.

Don't be stingy with investment and attention in open source customer acquisition, which is related to the future strategic growth of the company.

CVIC's overseas customers, has made systematic setting up services in terms of channel open source and proactive attack, which is a process of refinement and sinking.

Not only does it find the right person, it also allows you to explore the right market and explore new incremental channel markets that suit your market.

Not only does it gather high-quality resources of China factories, but more importantly, it conducts in-depth market research in the process of sinking into the market in major overseas regions, which can help cooperative factories understand the market, understand the needs of terminals, grasp cutting-edge value information, and push back to deepen the trust foundation for in-depth cooperation with channel providers.