ELF BAR spotted on London buses!

On August 20, news emerged that the disposable e-cigarette retailer Elf Bar's "green awareness" advertisement appeared on London buses, calling on consumers to "recycle and create a greener future," while promoting its latest series of disposable e-cigarettes.

According to research by the environmental charity MATerial Focus, approximately 1.3 million disposable e-cigarettes are thrown away each week. The spokesperson for Transport for London stated that "advertisements related to e-cigarettes and e-cigarette products are allowed on outdoor advertising sites, provided they comply with UK advertising regulations." A spokesperson for Elf Bar stated that their latest product series has been modified to be more easily recyclable. "At Elf Bar, we are committed to providing sustainable and environmentally responsible products that will help achieve the government's smoke-free goals," the spokesperson said. "This advertisement aims to raise awareness that e-cigarettes must be disposed of properly and their components fully recycled."