The Second Half Is Peak Season for Vaping Exports, So Why Are Some Still Anxious?

The second half of the year is actuallye-cigarettesDuring the peak consumption season, whether it is tourists traveling or major festivals in major European and American countries, consumer demand is growing rapidly. especially fore-cigarette industryIn general, as orders become clear, the peak season for orders and production for e-cigarette manufacturers is also coming.

However, it is the same market, Some people seize the peak season to run into the market, some people are worried that orders are much lower, and some companies even directly say that they are" indescribable." Some companies have also placed tens of millions of orders, and some companies are lamenting that they need to go out to sea to find customers to bill.

In fact, many traders have been found to be placing orders recently, ranging from 10,000 to 40,000 to 100,000 orders. It can be seen that there are also a certain amount of short-term e-cigarette foreign trade orders, especially small and medium-sized orders. It can also be seen in the logistics industry that with the arrival of the cross-border peak season, some logistics companies export several tons of e-cigarettes every day.

(Receiving customers, orders, one path system)

Current situation of customer acquisition

The problem of continuous entanglement caused by domestic manufacturers gathering together to go to sea has gradually emerged. The market is becoming more and more crowded, and it is naturally more difficult to obtain customers than before. But in this market, does the strong always be strong and the weak need to run more?

There are still many runners. For example, some companies said that "the UK will be settled in the second half of the year." Some companies are going to Germany, and others are going to Eastern Europe, Poland, and even Russia. Some companies said,"In the second half of the year, we will have more channels and expand our business. The business will be okay. We will make our own brands and do it in the Mexican, Spanish and American markets." This shows that the channels are wide and the market business has increased.

But there are also companies expressing their concerns.

The author once asked an OEM factory, and they said that" it mainly deals in the European and American markets, but this year is not so good. The orders are much lower and I don't know what to do."

Some companies also said," Help recommend customers, but there has been no bill this month."

In fact, there are several characteristics that can be paid attention to in the current situation of customer acquisition.

“ Guest household" volume. All manufacturers are focusing on a small number of customers. In the end, customers are often unable to have in-depth communication with manufacturers, and most manufacturers are excluded from the door.

Price Grid volume, price volume not only undermines the rules of the market, but also allows the market to enter a vicious cycle. Even the choice of channels falls into an unhealthy cycle. The deeper impact behind it is that price scrolls lead to low profits, low retail promotion efficiency, insufficient innovation, difficulty in category iteration, and failure to match the development of regional markets, making it difficult to select and operate channels.

Field Jingjuan, the commonly used methods of media contact abroad form an atmosphere of volume, ignoring the true nature of business. Although some manufacturers can send out many samples at large exhibitions, they have less time to communicate with the channels, insufficient communication depth, and do not understand the needs of the channels themselves, making it difficult to complete a transaction.

In fact, many domestic factories currently attract overseas customers through overseas exhibitions, online networks, and foreign trade orders. For example, many foreign trade workers also find customers through offline mail, whatsapp, facebook, and LinkedIn. Even though some companies also have foreign trade, they may only have their bosses going abroad in a very simple way, let alone having real contact with channel merchants, and they are very passive in soliciting customers.

These scenarios are far from meeting the current demands of attracting customers in overseas markets.

(How to match demands?)

The core of overseas customer acquisition is currently divided into several matrices. One is to obtain customers solely through foreign trade, and the other is to obtain customers in the overseas market. When going to sea and landing in the market, cost and efficiency are both issues for consideration. Are they in-depth enough, whether the right key person is found, and whether there is a phenomenon of multiple companies competing in one channel?

How to exceed expectations?

In business,"looking for people is selling goods, and looking for people is the brand."

For the current sailing, many of them are still selling goods. In a freight yard, a large number of manufacturers are selling goods.

Selling freight yards requires competition to exceed expectations.

What does it mean to exceed expectations?

A bunch of customers compete for it, that's called a deal.

Fight outside a bunch of customers, and find greater expectations beyond expectations from a super-existing customer base.

Especially for e-cigarettes going abroad, when the value spillover is growing, business exceeds expectations.

How to make users feel that they exceed expectations and how to manage users 'expectations must be an important way for China companies to go abroad to find channels for cooperation in the future.

Here are a few points: how to attract customers and exceed expectations?

For example,

1. Does the channel group exceed your reach?

Second, the" point "of contact, point-to-point approach, talking about the people and ways you see, is it beyond your imagination?

Third, the accuracy of customers is not to grasp it at once, but to grasp it with core goals.

4. The trust level of channels is the foundation of business cooperation. The first thing is trust. Does trust exceed expectations?

5. Differences in scenes. Scenes exceed expectations. In addition to the scenes you imagine, more scenes create more surprises.

6. In addition to the stock, there is an increase. The stock is getting bigger and bigger, and the increment is getting wider and wider.

7. In addition to gaining customers, there is spillover value. In addition to receiving customers, you will gain not only customers, but also customer circles, customer group influence, as well as more market research outside customers, channel demands, and product ideas discovery. These can all bring more surprises.