Latest UK Market Data: 4.7 Million Adults Vape, 31% Use Disposables

FLOW-wrap: break-word !important"> The British non-profit organization Action Against Smoking and Health (ASH) recently released a research report summarizing the effects of use among British adultse-cigarettesThe latest survey results. The report analyzes adult behaviors and attitudes towards e-cigarettes and how these opinions and actions have changed over time. ASH has been collecting this data since 2020, and the latest survey was conducted in February and March this year.

1. usage

-In 2023, 9.1% of British adults, approximately 4.7 million people, are using e-cigarettes. The usage rate will increase 0.8 percentage points from 2022, a record high

-56% of users are people who have successfully quit smoking, 37% are people who are still smoking (dual users), and 6.7% are people who have never smoked

-People aged 25-54 have the highest usage rate (11%-12%)

-The proportion of e-cigarette use varies among different social classes, 10% for the disadvantaged social class (C2DE) and 8.1% for the high-income class (ABC1)

2. using motivation

-Quitting smokers: Assisted smoking cessation (31%), preventing relapse (22%), enjoying the experience (14%), saving money (12%)

-Smokers: reduce smoking (19%), assist in smoking cessation (17%), prevent relapse (13%), deal with environments where smoking is impossible (6.5%)

-Never smokers: Enjoy the experience (39%), test fresh (27%)

3. using the device

-Open is the most commonly used (50%), but the use of disposable devices has increased significantly, from 2.3% in 2021 to 31% in 2023

-Bomb-replacement equipment accounted for 17%

-57% of young people aged 18-24 choose disposable devices as their primary device

4. nicotine concentration

-Most users choose a nicotine concentration below 13 mg/ml

-Only 1.2% use nicotine liquid above the legal limit of 20 mg/ml

- 55% of users use the same concentration of nicotine liquid as at the beginning

5. cognitive misunderstanding

- 43% of adults mistakenly believe that e-cigarettes are as harmful as or greater than cigarettes, an increase of 10 percentage points from 2022

-Only 8% of adults correctly understand that e-cigarettes are far less harmful than cigarettes

-Smokers have a more serious misunderstanding, with 39% believing that the harm is equivalent or greater

6. Reason for not using

- 27% of smokers have never tried an e-cigarette

-The main reasons are not wanting to replace one addiction with another (20%), concerns about safety (14%)

-Another 13% do not believe e-cigarettes can help quit smoking

7. Common flavors

-Fruity (47%), mint (17%), tobacco (12%)

-Quitting smokers prefer mint, and smokers prefer fruity

8. other products

- 15% of smokers have triedheating non-burning54% have heard of nicotine bags

9. system supervision

-The report recommends that the current upper limit of nicotine concentration (20 mg/ml) will not affect most users

-Suggest strengthening supervision to reduce the appeal of e-cigarettes to young people

The following are the highlights of the original report: