As media competition intensifies, how can Chinese e-cigarette factory owners solve the order-sourcin

Traffic surges, increasing anxiety?

In business, always remember a word. It is not that the market is not good and there is no opportunity, but that the position where the most unmet needs are not found.

e-cigarettesThe more crowded the market goes out to sea, the more anxious it becomes.

How to find orders and how to efficiently find landing methods is currently the biggest confusion for many factories in China. Some people even said that" customers have been unstable and a little panicked recently."This is a topic that the author recently chatted with some factory owners. The reason why there is such a sigh is that there is a common feature in the industry.

Policies, regional social environment and user expectations are changing, and we have to face it. How? Avoid high investment and low output? What methods did the boss, who earns billions a year, use to break the situation?# p#pagination title #e#

How to crack it?

How to understand the "volume" of media resources?

Media Resources Volume, How does the owner of an e-cigarette factory in China solve the confusion of finding orders?!

The media resource volume is the "volume" seen in the normal sailing of e-cigarettes in China.

Without a good medium, it is impossible to obtain overseas customers or find orders in an efficient, accurate, and continuous and stable manner.

For factories, OEM or ODM is required; for brand owners, overseas channel implementation or channel orders are required. However, based on the ever-changing overseas market scenarios and transnational regional differences in cultures, many manufacturers easily find media in a crowd, and then form a group of companies to squeeze the volume formed by this pool of "media resources".

At present, China brands generally rely on overseas brand advertising promotion and participation in overseas exhibitions, the core method of expanding customers.

For example, when you see a brand in a certain area smashing advertisements, other companies follow suit.

For example, all go to participate in internationalE-cigarette exhibition, the tendency to herd mentality was obvious, and the last exhibition turned into a big gathering for exhibitors. In a venue, with fewer channels and more exhibitors, it is easy to form a situation where channels have more options. On the contrary, manufacturers 'dominance is reduced and they fall into a closed cooperative market, or a passive business situation.

In the end, these media contact methods create an atmosphere of excitement and ignore the true nature of business. Although some manufacturers can send out many samples at large exhibitions, they have less time to communicate with the channels, insufficient communication depth, and do not understand the needs of the channels themselves, making it difficult to complete a transaction. In such a large exhibition, the "individual demand time" of manufacturers and channels is far from enough, so that the demand is unclear and it is impossible to form a good channel order market situation.

The author believes that all competitions are opportunities to follow the crowd, and they have never done things seriously based on the essence of business. The so-called competition is ultimately a cognitive struggle, ignoring the nature of commercial cooperation negotiations.

And you will find Factory or brand owners with billions of dollars a year use special channel channels in addition to mainstream media to crack orders. They have done channel analysis locally and made Differentiated access to channels。For example, some companies look for channel agents and distributors, but some companies do not look for these. Instead, they look for chain channels that can hit consumers in scale, which determines the difference in order markets. There are also many surprises in it.

There is a lack of "exceeding expectations".

Yes, the missing one exceeded expectations.

The more competition, the more it will be than expected.

It is often difficult to reflect the value and impress the real motivation of channel cooperation without cooperation that exceeds expectations.

Let's use the principle of selling goods to analyze the concept of exceeding expectations.# p#pagination title #e#

For example, if seeking channel cooperation, whether the channel lies in the fact that the manufacturer exceeds expectations. For example, this channel itself is doing a one-time thing. Have you thought of adding more than expectations to the channel and asking him to do something that is different from one-time? For example, product distribution exceeds expectations. Do you have traffic support to support channel merchants?

Sometimes, the way you conduct business often determines the effect. A method is a channel path, and different methods will produce different results.

(Once the channel is only, it will roll up)

We must regain the power of precise marketing media and return to the closest commercial life space.

You can also ask yourself in turn, why did the channel provider choose you? Aren't there many factories in China? Have you given any channels that exceed expectations?

Or what are the demands of the channel provider to cooperate with you? Why do they believe in working with you? The goal of cooperation between the two parties is only one-time orders and orders, and is it not sustainable?

Meanwhile, The focus of the first phase of the channel channel is to let customers know and understand us, continuously expand customer groups 'awareness of our products or services through various channels.

The layout of the media will also help enhance the channel's awareness and trust in its own company.

Any overseas enterprise in China needs to choose the appropriate media media based on its business industry attributes and resource endowments to convey its products and services to customers.

The author believes that the important point is that the media that" exceeds expectations "and the expectations that provide channels that exceed expectations" make sailing more efficient.

#p#Pagination Title #e# As they flock to sea, Chinae-cigarette brandsThe discourse is becoming more and more fragmented, and the perception of channel operators is gradually disintegrating into vague impressions. It is difficult to establish a long-term brand recognition relationship, which is a deep confusion. It is necessary to build a matrix of media resources that "exceeds expectations", communicate a medium with a trust mechanism to make going to sea more exciting!

Explore order-finding solutions and transform passive media into active media, this is the difference.