Changes in European channels? Are e-cigarette shops giving way?

Are many manufacturers worried about channels?

Recently Italy Chairman Mario Antonelli, a tobacco maker, attracted attention when he mentioned" franchisese-cigarettesOur stores are giving way to tobacco companies."

(E-cigarette shops give way?)

In the European and Italian market, the market is divided into three distribution channels: specialty stores, online stores and tobacco stores. Despite fierce competition, the latter is still the preferred place to buy such products for about 60% of consumers. This is a percentage that cannot be ignored.

The popularity of e-cigarettes has also caused Italian Tobacco Chairman Mario Antonelli to change his mind, saying," There is also enough space for e-cigarettes. This is a new generation of tobacco products, and tens of thousands of tobacco companies are forced to deal with them. Despite early doubts, over the years, the fringe of support has dominated, so much so that the single small trade association that originally supported the spread of e-cigarettes has now joined the ranks of e-cigarettes." This shows that in Italy, e-cigarettes are dominating the market.

Consider it from several points:

1

//   Overseas e-cigarette channels are dividing.

Today, it is not so much division as diversification. commercialization processe-cigarette marketBringing more choices to the retail industry.

In some European countries, you will find that the sales of mainstream e-cigarette specialty stores are not comparable to the sales of other retail channels.

For example, in the UK, e-cigarette specialty stores are scattered, but convenience stores, chain supermarkets, grocery stores, etc. all have e-cigarette retail, and they are piled together. The breadth of retail is much larger than that of so-called specialty stores, so it is easy to be accessible by buyers.

According to the news from the chairman of the Italian Tobacco Company, 60% of tobacco retail stores in Europe and Italy currently carry 60% of e-cigarette consumers in the market. Most of them come from tobacco retail stores with physical sales networks and have obtained a large number of e-cigarette buyers.

Judging from the channels of these European countries, e-cigarettes are generally listed as tobacco series supervision, so they are very close to tobacco. At the same time, based on the one-time fast-consuming nature of e-cigarettes, its channels are no longer limited to so-called specialty stores, and other e-cigarette retail channels are emerging rapidly.

2

//   Is the exclusive model outdated or not yet available?

Is the monopoly model of e-cigarettes outdated or not yet in Europe overseas countries?

E-cigarette monopoly may be relatively convenient in terms of management. Some countries also have special e-cigarette shops with certificates. However, in fact, most European countries currently do not require certificates for e-cigarette retail, so the monopoly model is not yet emerging enough.

Looking at China, e-cigarettes have entered the monopoly mode, and all e-cigarette shops must hold certificates.

Now it seems that European e-cigarette channels are causing a special market storm in the retail industry. Is it because retailers have embezzled the business of e-cigarette specialty stores, or are e-cigarette specialty stores replacing the market share of retail and other channels? But at present, a large number of e-cigarette retail channels are indeed occupying the mainstream of the e-cigarette sales market.

3

//   Large retailers are transforming e-cigarette distribution.

In some European countries, large retailers will be found transforming e-cigarette distribution.

For example, Supreme, a British e-cigarette distributor giant, was once a retail giant in other batteries, lighting, and consumer goods. Now it is serving as the leading e-cigarette distributor in the UK. It has 10,000 retail stores and more than 3300 active retail partners, including large supermarket chains such as Tesco, Morrison, One Stop and WHSmith Travel. It can be seen that the overseas e-cigarette consumption boom is setting off changes in the local retail industry.

In fact, a survey of some European markets in London and Manchester found that many wholesalers such as mobile phones, home appliances, smart hardware, clothing, and sporting goods are all thinking about transforming the e-cigarette business.

E-cigarettes have quickly occupied the market in a one-time manner by relying on fast-moving consumption and have a solid share. This is the attraction of the e-cigarette market and brings new opportunities to the global retail industry.

The Italian tobacco company who took a fancy to this cake also said," Since e-cigarettes do not have mandatory prices like traditional tobacco, we hope the industry will jointly set standards to maintain the lowest profit level and the lowest possible cost for this retail store. The sacred guarantee. Because everyone, including tobacco companies, wants to be paid enough for their work. This is a dignified business issue."

Currently, some European countries are providing retail space for e-cigarette equipment, but at the same time they also need the greatest professionalism and innovation to continuously respond to market demand to meet consumer needs, and also responds to illegal channels and unscrupulous attacks on underage consumers for a safer public health future!

Of course, in the current globalization process of e-cigarettes, manufacturers and brands want to expand customers. They can choose from many channels and seek more diversification. However, the important point is to find more precise ones. Customer extension method！