Chip giant valued at 3 billion says e-cigarettes are a growth highlight

The fire of overseas e-cigarette terminals extends to the hot supply chain.

Recently, I saw a piece of news that Minxin Co., with a market value of over 3 billion, stated that e-cigarettes are a growth highlight for the company in 2023. They also clearly stated that e-cigarette-related components are in a steady ramp-up phase. In the company's 2022 annual report, the first sequence described is the e-cigarette industry.        

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It is reported that an investor asked Minxin Co. whether there would be progress in e-cigarettes in the second half of the year. In response, Minxin Co. stated, "E-cigarettes are a growth highlight for the company in 2023, similar to silicon microphones in previous years, e-cigarettes are a great opportunity for demand upgrade. From development to formal promotion, it has undergone a long period of verification and is now quite mature, with shipment volumes steadily climbing."

Minxin Co. is a publicly listed company with a market value of 3.3 billion, headquartered in Suzhou, and is a giant in semiconductor sensor chips. Its MEMS products are also exploring the infinite potential of smart robots. The company's MEMS acoustic sensor products are widely used in consumer electronics such as smartphones, tablets, laptops, smart homes, and wearable devices, with core clients including Huawei, Transsion, Xiaomi, Samsung, OPPO, Lenovo, and Sony.

(Is e-cigarettes becoming a growth highlight for semiconductor companies?)         

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Especially in the e-cigarette field, the company has developed four types of chips, including flow meters and flow switches, corresponding to high, medium, and low-end e-cigarette products, achieving full market coverage for e-cigarettes. The company has currently established strategic partnerships with leading global e-cigarette manufacturers.

Currently, the company's products are gradually being shipped to the disposable rechargeable e-cigarette market.

Currently, e-cigarettes focus on functional development, emphasizing smart features, and the chips and modules developed by this company, including flow meters and flow switches, can successfully introduce these innovative functionalities. The development content includes products suitable for new national standards, constant power, low resistance, new batteries, high safety, and various application scenarios supporting Bluetooth communication.

E-cigarettes have become an innovative electronic consumer product, widely popular globally, and the demand for micro differential pressure sensors is increasing, which will be a significant market worth paying attention to.

(Chinese e-cigarettes are going global)

It can also be seen that with the expanding demand for e-cigarettes going global, new industries, new business formats, and new models, more and more publicly listed companies led by the consumer electronics industry are vying for a piece of the e-cigarette pie!