All to Be Removed! UK Advertising Regulator Warns E-Cigarette TikTok Advertisers of Imminent Enforce

The British Advertising Standards Agency (ASA) released the CAP Report on its official website on June 29e-cigarettesAdvertisements issue enforcement notices to the industry "mentions that the enforcement notices will indicatee-cigarette companiesFollow advertising rules and remove any e-cigarette ads that appear on social media.

The news pointed out that the British Advertising Practice Council (CAP) has found that some brands are launching on TikTok (or by encouraging third parties to launch) ande-cigarette productscontent related to its components and has been notified to the brand. If problems still exist in follow-up monitoring, relevant agencies will take targeted law enforcement actions.

The news mentioned that it can be seen from the advertising guidelines that e-cigarettes and e-cigarette advertising have been strictly restricted after the legislation. Nicotine-containing e-cigarettes without drug approval cannot be published on television, radio, newspapers, magazines, especially on most online platforms, including social media. (Advertisers) must be responsible for advertising, which includes not targeting and may be particularly attractive to people under the age of 18.

The news explained the reason for issuing the law enforcement notice: Relevant agencies understand that people are worried about e-cigarette advertisements appearing on social media because they are worried about underage smoking e-cigarettes. These advertisements should not appear on social media and are likely to be Attracting, or targeting minors under the age of 18. (Regulators) ban ads that violate the rules and ensure they are deleted quickly. CEO Guy Parker also talked about working with online platforms, other regulators and law enforcement agencies to ensure that minors are not exposed to e-cigarette ads on TikTok and other social media.# p#pagination title #e#

The notice shows that the British Advertising Practice Council has clarified the current regulations to advertisers/brands that if they are using TikTok as an e-cigarette advertising platform, they must immediately stop this behavior. The British Advertising Practice Council has defined this issue as a high priority and is considering what further actions will be taken subsequently. It is worth noting that enforcement does not target all forms of e-cigarette advertising, and the British Advertising Practice Council says its accusation is to ensure that responsible e-cigarette advertising only appears where it can be advertised legally (to a legal adult audience).

Data shows that the British Advertising Practice Council (CAP) is responsible for formulating advertising rules and the British Advertising Standards Agency (ASA) is responsible for enforcing them.According to Gewu Consumption, this is not the first time that British advertising regulators have paid attention to TikTok's e-cigarette advertisements. On May 9 this year, after an investigation, the British Advertising Standards Agency (ASA) ruled that advertisements from multiple brands were illegal content and made it clear that such content should not appear again. This is also the first time that the British advertising regulatory authority has regulated the marketing of Short Video after its one-off rise in the past two years.

It is worth noting that the British Advertising Standards Agency (ASA) characterized relevant advertisements at the time: on the one hand, it believed that marketing that directly or indirectly promoted nicotine-containing e-cigarettes and their ingredients should not be disseminated by public accounts; on the other hand, it believed that no person under the age of 25 could be a performer of relevant video content.

At that time, Gewu Consumption's judgment was that it could not be considered that the direction of the British regulatory authorities had changed. On the one hand, the ruling in May this year was based on an investigation that had begun last year. On the other hand, the Daily Mail published an article saying that the British Advertising Standards Office believed that there was no evidence that e-cigarettes were advertising against minors-a statement that apparently occurred after the investigation.

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In conjunction with this law enforcement notice, it has repeatedly emphasized that advertisers must be responsible for advertising, including not targeting and may particularly attract people under the age of 18 to advertise. This may mean that relevant organizations are becoming stricter towards such content.The following is the original text of relevant law enforcement notices:

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