Latest data: UK annual disposable sales near £1 billion, Elux about three quarters of the market

On April 20, local time, the British media "Financial Times" released a report "e-cigarettesRapid acceptance by minors triggers health warnings in England." Due to its great influence on political and business people, its related reports on e-cigarettes have strong reference. In this report, the Financial Times mentioned the following key details.

The Financial Times quoted Nielsen IQ data as pointing out thatIn the past year to early April, disposable e-cigarettes achieved sales of nearly £ 1 billion in the UK. Among them, the company headquartered in Shenzhen, ChinaLove miraclesIts Elf Bar and Lost Mary account for about three-quarters of sales (estimated to exceed £ 700 million).

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At the same time, the Financial Times also updated sales data for the UK one-time market over the past year. As of early April 2023, the British disposable brands ranked by sales are: ELFBAR/LOSTMARY, Elux, Vuse Go, SKE Crystal, Geek Bar, IVG, Hyppe, etc.

In this list, among the top 9 brands, only Vuse Go and IVG are not China brands. The Financial Times stated that "manufacturers of ELFBAR and LOSTMARY dominate disposable e-cigarette sales in the UK" Regarding the current trend of e-cigarettes in the UK and the United States, the Financial Times quoted a tobacco industry executive as saying that the UK is currently in a situation of "JUUL"In the pain of the moment. The report believes that the reason is that China brands such as ELFBAR and Lost Mary have captured the "spirit of the times" of British teenagers and gained appeal through viral videos on social media such as TikTok, and the number of views of these videos has reached nearly 2 billion times. The Financial Times also mentioned that the British government is currently reviewing the taste, bright packaging and marketing of disposable e-cigarettes through social media, in order to provide relevant data and evidence for the consultation that ended in early June. The Financial Times believes that the latest review may lead to the first tightening of regulation of e-cigarettes in the UK, after the British government has previously supported e-cigarettes as a way to aid smoking cessation.At present,e-cigarette industryOrganizations and anti-smoking organizations have basically the same position-opposing a complete ban on flavored e-cigarettes.For example, John Dunn, CEO of the British Electronic Cigarette Industry Association, believes that illegal sales by retailers make e-cigarettes easy for minors. He pointed out that a study commissioned by the British Electronic Cigarette Industry Association showed that the existence of various flavors makes it possible for adults to use e-cigarettes. Deborah Arnott, CEO of the nonprofit organization Action on Smoking and Health (ASH), suggested that the government impose a £ 4 consumption tax on disposable e-cigarettes to dissuade underage consumers by raising retail prices. According to relevant reports, the UK is currently carrying out two measures related to e-cigarettes. The first is that the Ministry of Health has allocated £ 3 million to support the law enforcement team in investigating and cracking down on illegal e-cigarette shops; the second is to plan to provide free e-cigarettes to 1 million people to accelerate the completion of its "smoke-free 2030" goal. It is worth noting that the storm of excessive oil filling levels that began in February this year seems to be gradually coming to an end. In a report on April 22, the British "Mirror" mentioned that British Trade Standards 'attitude towards British American Tobacco when reporting that competing products exceeded the one-time oil injection volume was "not taken any action", and believed that "the real problem is illegal products (rather than excessive oil injection volume)" When the Guardian released test data from Inter Scientific, an official testing agency, last week, it did not mention the major well-known brands in the above list. It can be speculated that the current mainstream one-time China brands in the UK market should have completed a round of self-inspection, and the compliance of related products has been greatly improved.# p#pagination title #e#