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China’s tobacco industry transformation has shown remarkable results; next-generation tobacco will b

Key point: 1. Overview of China’s tobacco industry chain. From the industry chain structure, the upstream is mainly tobacco cultivation; the midstream and downstream are tobacco manufacturing, circulation and sales. Due to China’s...

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1. Illustration of my country's tobacco industry chain

Judging from the industrial chain structure of the tobacco industry, the upstream is mainly tobacco planting; the middle and lower reaches are tobacco production, production, circulation and sales. Since my country's tobacco industry implements a management system of "unified leadership, vertical management, and monopoly monopoly", the entire tobacco industry chain in my country is led by China Tobacco Industry Corporation and the Tobacco Monopoly Bureau. The Monopoly Bureau is responsible for tobacco purchase, and tobacco production is handled by local tobacco factories. The finished cigarettes produced by the tobacco factories can only be sold to the Monopoly Bureau, which is then sold to wholesalers, thus forming a huge production and sales system.

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)

2. Development history of my country's industry monopoly system

In order to safeguard the interests of consumers, ensure national fiscal revenue, and enhance the competitiveness of national tobacco, my country's tobacco industry implements a monopoly system. Under the tobacco monopoly management system, domestic tobacco is monopolized by China Tobacco Corporation. In 1982, my country established China Tobacco Corporation, which is responsible for managing and arranging the production, operation and development of the domestic tobacco industry; the following year, my country's State Council issued the Tobacco Monopoly Regulations, which enabled the industry to achieve a management model that integrates government and enterprises and provided legal system guarantees for the smooth implementation of the industry's tobacco monopoly business model nationwide; In 1984, my country established the State Tobacco Monopoly Administration. In 1991, the National People's Congress promulgated the Tobacco Monopoly Law of the People's Republic of China. In 1997, the State Council issued the "Regulations on the Implementation of the Tobacco Monopoly Law." The continuous release of this series of policies has also further improved the monopoly system of my country's tobacco industry. In the 21st century, the "Opinions on Further Streamlining the Asset Management System of the Tobacco Industry and Deepening the Reform of Tobacco Enterprises" was issued in China, which also clearly pointed out that my country's tobacco industry will continue to implement a management system of "unified leadership, re-direct management, and monopoly and monopoly".

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)#p#pagination title #e#

According to the "In-depth Survey on the Current Situation of China Tobacco Industry and Development Prospects Prediction Report released by Guanyan Report Network (2023-2030)"shows that the tobacco monopoly system, as a major innovation achievement of my country's reform and opening up, has not only safeguarded the interests of domestic consumers and continued to improve the quality of tobacco products since its establishment, but also ensured national fiscal revenue and helped poverty alleviation. The production of" two cigarettes "has become an important support for farmers to increase income in old and young border and poor areas, government tax increases, and enterprises to increase efficiency. Since tobacco monopoly benefits the country and the people, it is expected that my country will continue to implement the tobacco monopoly system for a long time in the future.

3. The number of tobacco product-related companies declined

At present, my country's tobacco industry is uniformly operated and managed by China Tobacco Monopoly Bureau and China Tobacco Corporation. After 2003, the management rights of local tobacco companies in my country were transferred from prefecture-level Tobacco Monopoly Bureau to China Tobacco Corporation, and the industry entered a stage of vertical integration. Therefore, the number of industrial companies and cigarette brands continues to decrease accordingly. In addition, during the "Twelfth Five-Year Plan" period, around the basic policy of "upgrading cigarettes", the industry put forward the "461" brand development and the "532" brand cultivation goals, and began to increase the cultivation of well-known brands; the development direction of the industry in 2019 It also began to shift from "quantity catch-up" to "quality catch-up". Under this background, the transformation effect of my country's tobacco industry has been remarkable. Therefore, the number of enterprises in my country's tobacco products industry has shown a downward trend during the "Twelfth Five-Year Plan" and "Thirteenth Five-Year Plan" periods. According to data, the number of tobacco product-related companies in my country has decreased from 133 at the beginning of 2015 to 104 at the end of 2021.

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)

4. Cigarette production dropped sharply and then slowly recovered

As the country vigorously promotes anti-smoking and tobacco control propaganda, more and more people are gradually understanding and accepting the concept that smoking is harmful to health, which in turn has led to a continuous decline in the number of smokers in the country. According to data from the Health Commission, the number of smokers in my country dropped from 329.1 million to 320.04 million from 2015 to 2019. Coupled with the sharp increase in domestic tobacco consumption tax since 2015, and the combination of multiple factors such as the domestic tobacco industry's promotion of supply-side reforms and centralized inventory clearance since 2016, my country's cigarette production has dropped significantly. In 2015, my country's cigarette output was approximately 2.58907 billion; by 2016, its output dropped to 2.38258 billion, a year-on-year decrease of approximately 7.98%. Since then, its output has dropped three consecutive times from 2016 to 2018. In 2019, as industry demand picked up, my country's cigarette production began to pick up; In 2020, various domestic cigarette production bases resumed work one after another, and cigarettes, as a relatively just-needed and addictive category, were less affected by the epidemic. Therefore, my country's cigarette production has continued to rebound as market demand picks up in the past two years. As of 2021, my country's cigarette production was 2.41824 billion cigarettes, a year-on-year increase of 1.34% over the previous year. Despite this, there is still a big gap between domestic cigarette production compared with the pre-tax increase.

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)

5. The profitability of the industry has improved and the overall tax revenue has risen.

In terms of the overall supply of my country's tobacco industry, although the number of industry-related companies has decreased in recent years, and the overall cigarette output has not been as high as before, with the successful supply-side reforms of the industry during the "12th Five-Year Plan" and "13th Five-Year Plan", the transformation of enterprises The effect is obvious. The tobacco industry has shifted from quantitative growth to qualitative improvement, which has also increased the overall profit of the industry. According to statistics from the National Bureau of Statistics, the gross profit margin of my country's tobacco products industry increased from 63.75% to 69.92% from 2016 to 2021.

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)

Against the background of improving the overall profitability of the industry, the total tax revenue and fiscal revenue of my country's tobacco industry have also increased as a whole. Although from 2015 to 2016 (starting from May 10, 2015, the ad valorem tax rate on cigarette wholesale was increased from 5% to 11%, and a specific tax was imposed at 0.005 yuan/cigarette) was affected by the tax increase, the Tobacco Corporation achieved a decline in total industrial and commercial tax profits and the total amount paid to the state finance, but it quickly recovered. In 2018, my country's tobacco industry achieved a total industrial and commercial tax profits of 1.1556 billion yuan, a year-on-year increase of 3.69%; the total amount turned over to national finance was 1.0008 billion yuan, a year-on-year increase of 3.37%; as of 2021, the total amount of industry tax profits and total finance turned over reached 1.3581 billion yuan and 1.2442 billion yuan respectively, both reaching record highs.

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)

6. The development of new tobacco will become a mainstream trend in the market

In general, the supply-side reforms in my country's tobacco industry have had obvious effects in recent years. The market has gradually shifted from quantitative growth to qualitative improvement. The transformation of enterprises in the industry has also achieved remarkable results. Under this background, the industry's output has rebounded, and the industry's gross profit margin has also been improved and profitability has been improved. However, it cannot be ignored that the current consumer growth in my country's tobacco industry has decreased, and the national smoking rate in my country has also declined. It can be seen that in the future, if my country's tobacco industry market wants to continue to expand, it must continue to follow the high-end development route, such as development #p#pagination title #e#new tobaccoProducts. Compared with traditional tobacco products, new tobacco products refer to those that contain tobacco or can produce smoke and taste, which can bring people the pleasure of smoking and meet physiological needs, but do not belong to other types of tobacco products such as cigarettes, self-cigarettes, pipe cigarettes, hookah, cigars, cigars, chewing cigarettes and snuff. Common ones aree-cigarettesandheating non-burningTobacco products, etc.,

Judging from the situation in the global tobacco industry, the current international tobacco giants represented by Philip Morris International and British American Tobacco have relatively clear strategies for their transformation into new tobacco and lead the development direction of the tobacco market. Moreover, coupled with the role of the Global Framework Convention on Tobacco Control, the current global traditional cigarette market has stabilized and shown a gradual decline trend, while atomizing andHNBThe new tobacco represented by the company has accelerated significantly. According to Euromonitor data, the compound growth rate of traditional cigarettes in the past five years is about 1%; while the growth rate of the new tobacco market has exceeded 21% in the past five years, and the proportion of new tobacco in global tobacco has increased from 2.42% in 2007 to 2021. 7.25%, the proportion increase is also more obvious.

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)

Compared with traditional tobacco, some new cigarette types such as HNB produce fewer harmful substances due to combustion and have stronger anti-addiction capabilities. Therefore, more and more consumers are choosing new tobacco. From a national perspective, new tobacco has also developed to a certain extent in China. From 2013 to 2018, the number of new tobacco consumers in my country has also increased from 3.45 million to 8.85 million. At present, 17 domestic tobacco companies have heated tobacco stocks, and their products are constantly being iteratively upgraded; for example, Sichuan China Tobacco "KuANZHAI"the cartridgeOfficially launched in Valencia, Spain, Yunnan China Tobacco released the world's first combustible and toasted smoking equipment, VIPN and Ashima Lulu. However, since there are no domestic policies such as pilot sales of new cigarettes, its current domestic influence is still insufficient. As a key part of my country's tax revenue, tobacco is an important source of my country's fiscal revenue and a strong guarantee for my country's fiscal revenue. Therefore, in recent years, the State Council, the National Development and Reform Commission and other departments have successively issued policies to guide and regulate the development of the new tobacco industry. In general, whether it is from the perspective of the global tobacco market or the domestic tobacco market, the development of new cigarettes in the future will become the mainstream trend in the tobacco market.

Main policies for my country's new tobacco industry in 2022

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Source: In-depth research on the current situation of China's tobacco industry and development prospect forecast report (2023-2030)#p#pagination title #e#

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HNB Editorial Team

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