Key takeaway: According to UK retail media, on April 12 local time, a notice sent by wholesaler Booker to retailers included recall information for six Elux disposable flavors.
FLOW-wrap: break-word !important;"> According to British retail media reports, on April 12 local time, in a message sent to retailers by wholesaler Booker, a recall of six disposable flavors of Elux appeared, including Mr Blaze, Tiger Blood, Sweet Blueberry Ice, Pink Lemonade, Blueberry Raspberry and Watermelon Ice, all with a nicotine content of 20mg. The affected batch codes are KB151208, KB151104, KB150831 and KB151229, respectively. In a related message, Booker apologized for the inconvenience caused to the retailer: " If you purchased any of the products involved from Booker Retail Partners, please stop selling and submit a claim through the website so that we can recycle the product and process the refund request." Regarding the reasons for the recall, wholesaler Booker believes that there is a" manufacturing quality problem." In relevant media reports, this incident was called the "latest development of the ELFBAR incident." In February this year, the Daily Mail published an article stating that the oil filling volume of ELFBAR exceeded the 2ml standard by 50%, causing the removal of many retail chains; On March 17, British retail media revealed again that after BAT(British American Tobacco) sent inspection of mainstream disposable brand products in the British market, it found that most of the oil content exceeded the standard. It proposed that "most non-large tobacco companies have the problem of excessive oil content at one time", and compared this result with many wholesalers with whom they cooperated, two major incidents, which opened the curtain of escalating war between local giants and new overseas rookies. And this is also after ELFBAR, Lost Mary, and SKE that another China brand has been involved in the removal/recall storm. Relevant information shows that Elux is from Chinae-cigarette enterprisesDongguan Tuoshen Dianzi Technology Co., Ltd. Previously, statistics quoted by the Financial Times in a report showed that as of January 2023, the United Kingdom will have one-timee-cigarettesAmong the top ten sales rankings, Elux ranks second, second only to those fromLove miraclesELFBAR/Lost Mary.
It is worth noting that this incident occurred at a time when the UK's regulation of e-cigarettes was gradually tightened. The UK recently announced that it will allocate £ 3 million from the Ministry of Health to support the newly established" Illegal E-Cigarette Enforcement Group ", which will investigate and ban retailers selling e-cigarettes to minors through trial purchases. One of its core purposes is to provide data support for "whether to ban one-time seasoning." At present, mainstream public opinion in the UK believes that one-time seasoning is the main reason for the spread of e-cigarettes among young people. Faced with the sudden changes in the British market in recent months, relevant companies have not taken action. In the" Announcement on Foreign Investment by Holding Subsidiaries and Establishing British Subsidiaries "released by Winho Technology on March 28 this year, it was clearly mentioned thatSkollA wholly-owned subsidiary will be established in Manchester, England, with its business scope covering sales, consulting and after-sales support of e-cigarettes. In the previous BAT "mini report" incident, SKE Convenience made it clear that the test results do not represent its actual product, claiming that information about its previous cooperation with a China company was stolen and will "claim for reputation damage" from them.# p#pagination title #e# It is unclear whether Elux is the last China brand to be involved in the recall. However, from the previous layout of SKE, it may be speculated that more China companies will strengthen the localized layout of overseas markets.
