Vuse Gains Market Share While Juul Declines
According to the latest Nielsen convenience store report, RJ Reynolds Vapor Co. continues to widen Vuse's market share lead over Juul. Vuse's share rose from 41.5% in the previous report to 42.2%, while Juul fell to 26.1%. Media reports say the latest Nie
According to the latest Nielsen convenience store report, RJ Reynolds Vapor Co. continues to widen the market share gap between Vuse and Juul.<\/span><\/div>
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Vuse's market share rose from 41.5% in the previous report to 42.2%, while Juul fell to 26.1%.<\/span><\/div>
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According to media reports, the latest Nielsen analysis covers the four weeks ending March 25.<\/span><\/div>
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According to Barclays, Nielsen primarily covers large chain stores. For smaller chains, the group infers trends, which is why trend changes do not immediately appear in Nielsen's data.<\/span><\/div>
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Over the past 12 months, consumer demand for tobacco products has fluctuated, mainly influenced by inflation and the recent rise in traditional cigarette prices.<\/span><\/div>
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Njoy, ranked third, remained flat at 2.7%, while Fontem Ventures' blu eCigs also remained flat at 1.4%.<\/span><\/div>
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On March 6, Altria Group confirmed it would pay $2.75 billion in cash to fully own Njoy, thus restructuring the tobacco industry once again.<\/span><\/div>
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Altria cleared the way for the acquisition of Njoy by exiting its minority stake in the second-largest e-cigarette company, Juul, while obtaining global licensing rights.<\/span><\/div>
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In the latest report, Juul's four-week dollar sales have decreased from 50.2% reported on August 10, 2019, to 23.9% in the latest report.<\/span><\/div>
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In contrast, Reynolds' Vuse increased by 31.1% in the latest report, while Njoy decreased by 10.9%, blu eCigs decreased by 37.4%, and Japan Tobacco's Logic increased by 5.2%.<\/span><\/div>
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Just in May 2019, Juul held a 74.6% share of the U.S. e-cigarette market.<\/span><\/div>
