Core tip: According to a French tobacco vertical media report, ELFBAR entered France’s domestic distribution network in February and plans to be listed in 6,000 chain tobacco retail stores. ELFBAR France Sales Director Arnaud Lechev
According to French tobacco industry media, ELFBAR entered France’s domestic distribution network in February and plans to be stocked in 6,000 chain tobacco retail stores.Arnaud Lechevalier, Sales Director of ELFBAR France, said the French market is extremely important to ELFBAR, but it can also differ greatly from other markets because France has its own specific and complementary distribution networks. For that reason, the company waited until it had confirmed the right strategy before first entering the French market in February 2022 through a network of vaping devices specialty stores. This allowed the brand to gain recognition quickly and achieve broad nationwide distribution. However, recognition from professionals who understand vaping alone is not enough.Arnaud Lechevalier pointed out that, in order to provide as many adult smokers as possible with high-quality smoking alternatives, ELFBAR has now entered France’s largest chain tobacco retail network. ELFBAR products will be sold by exclusive distributor SPF Group (Fimar-Marty, Pipal, SPP, and SoCOPi). This will enable ELFBAR to enter the two most important complementary distribution networks at the same time.
