How RELX is responding to the risks and growth opportunities of 2020
Last year8 month, RELX electronic cigarette officially announced at a press conference the launch of 3 new products, marking another significant trend in the consumer market since RELX electronic cigarettes entered the market. The founder of RELX, Wang Ying, stated::“In the future, RELX will continue to focus on our mission, values, capital, talent, and R&D to build strong capabilities and true responsibility, promoting sustainable development for the company.”
In the R&D strategy, the newly launched RELX ME APP, RELX Smart Atomizer, and “face recognition” vending machines should be regarded as industry leaders. The RELX Zero Smart Atomizer incorporates the most popular smart elements in modern technology, presenting a new consumption model with strong suction, good airflow, resonance, and hotspots after a series of visual operations.

Historical data shows that in 2019, RELX electronic cigarettes soared to become the absolute winner in the electronic cigarette industry, occupying 60% of the market share. This indicates that RELX electronic cigarettes can meet the expectations and visions required by the market in terms of both soft power and hard infrastructure.
Currently, RELX has invested heavily in creating a self-inspection and self-sales safety production line, known as the Sunflower System, aiming to allow consumers to enjoy mainstream products while adopting a more rational mindset towards the electronic cigarette industry and products, avoiding blind worship and superficiality, and instead finding opportunities and nodes that suit them like most people.
Nowadays, after experiencing the regulatory turmoil of 2019, RELX electronic cigarettes have become increasingly proactive, with the “Guardian Program” being an advocacy initiative proposed by RELX to demonstrate to society that the interests and status of enterprises will not override the consumption of minors. The principles and standards of the enterprise will always keep pace with social development, which confirms the responsibility and mission proposed by founder Wang Ying.
Additionally, as part of strategic marketing, consumers will find new friends who share their interests in different scenarios of electronic cigarette use. This intuitive tactile experience undoubtedly opens up a rich channel for our social interactions and communications. #p#分页标题#e#



