MOTI Official Website URL and Brand Introduction

Brand Introduction

MOTI is considered one of the top ten brands in the domestic e-cigarette industry, so its quality is quite reliable, and the flavor of the e-liquids is also very good.墨竹 recommends it as a worthwhile purchase.

MOTI official website: https://www.motivape.cn

Development History

In December 2018, MOTI e-cigarettes received a $10 million investment from ZhenFund in its Pre-A round.

In July 2019, MOTI completed a $31 million Series A financing, led by HeYu Capital.

In September 2019, MOTI e-cigarettes officially completed a $50 million Series A financing, with SIG Asia and HeYu Capital as the leading investors.

Team Qualifications

The founding team of MOTI has many members with study backgrounds in the United States and France, having worked in the e-cigarette industry in the U.S. for nine years. They have founded or co-founded well-known e-cigarette brands such as GEEKVAPE and VAPORESSO, and have participated in the establishment and operation of half of the top ten brands in the U.S. e-cigarette industry, possessing rich industry experience and resources.

MOTI Products

MOTI is a brand under Shenzhen LeiYan Technology Co., Ltd., which mainly engages in the development, promotion, sales, and import-export of e-cigarettes.

In 2017, MOTI launched the pod system e-cigarette "MOTI (formerly the test version: MT)" and the disposable e-cigarette "MOJO," officially entering the Chinese e-cigarette market.

In August 2019, MOTI launched the new generation smart e-cigarette MOTI S.

Awards

Steam Tribe E-cigarette Forum "2018 Most Popular Pod Award"

IECIE E-cigarette Expo "2018 Top Ten Pod Popularity Award"

VEB Beijing E-cigarette Expo "2018 Most Loved Pod Brand First Place"

Brand Culture

MOTI Vision: To become a world-class consumer goods company

MOTI Values: Awe, Self-Driven, Mutual Achievement

Brand Image

During the 2019 Spring Festival, MOTI collaborated with the top IP national film runner-up "The Wandering Earth" to become the official exclusive e-cigarette partner, launching officially authorized co-branded products to pay tribute to China's first hardcore sci-fi film, with 3,000 limited co-branded products selling out in two weeks.

In the new season of CBA 2019, MOTI officially partnered with the CBA's top four team, Marco Polo, leveraging the venue advantages concentrated with young audiences to accurately target the user group, throughout the season promoting the market education message "If you don't smoke, don't touch e-cigarettes," with live broadcasts on multiple media platforms including CCTV-5.

In July 2019, at the "BOWIE BY MICK ROCK" special exhibition held at the 798 Art Factory, MOTI collaborated with the curators to launch a limited edition e-cigarette, designed with David Bowie's iconic lightning makeup pattern, which was displayed and sold at the exhibition site.