What Colors Are Available for the YOOZ 2nd Generation and How Much Does It Cost?

YOOZ was founded in early 2019 as a vaping brand established by Cai Yuedong, founder of the former self-media brand Uncle Tongdao. Together with Flow FLOW, LINX, and VVILD, it was regarded as part of the “internet celebrity” vaping trend.

Cai Yuedong previously revealed that YOOZ currently sells more than 1 million devices per month, has more than 400 franchise stores and thousands of distribution points, and raised more than RMB 200 million in financing in 2019. Despite the pandemic, YOOZ has continued to grow and achieved monthly profitability for two consecutive months.

In fact, as a well-known vaping brand in the market, YOOZ has long had a rather limited lineup of closed pod products. Apart from the low-priced Mini launched at the end of April, there had only been one regular flagship product since the debut of the original ZERO. Comparable internet-famous brands such as FLOW, LINX, and VVILD all have at least two or more regular flagship products. As for marketing, YOOZ has remained relatively quiet, with few memorable moves that really left an impression on consumers.

Logically speaking, a company born from the internet should understand how to constantly create buzz, expand brand influence, occupy users’ mindshare, and capture more traffic. So why has YOOZ seemed to lose its voice in this area?
People who do not know the full story may wonder: “Does YOOZ lack capital reserves?” “Is it barely hanging on and planning to give up?” “Does it lack R&D capability?” and so on. But if you read the YOOZ roadshow article published by Bluehole at the end of last month, you may no longer think that way.

During the “Bluehole Ten Questions” session, Cai Yuedong said that YOOZ’s business is currently growing in a healthy way, and its financial condition is also very healthy. The investors behind it include outstanding funds and top entrepreneurs. Vaping is now his only core business, and he has invested a great deal of money and time into it. Last year, YOOZ did a lot of work in both domestic and overseas markets and encountered many setbacks, so he spent even more time polishing the team and strengthening internal capabilities. The company also paid a lot of tuition in supply chain and R&D. Its current product philosophy is to invest heavily in creating one outstanding vaping device rather than launching a wide range of products.

YOOZ ZERO 2

In addition, judging from the product launch timeline, the Mini took 8 months to develop and went on sale at the end of April, while the ZERO 2 was launched in early July, leaving only about two months in between. This suggests that development of the Mini and ZERO 2 was likely carried out in parallel, which would require strong financial backing and technical reserves.

You should know that developing even a single product requires countless rounds of overturning ideas, summarizing, reworking, and starting over—let alone two products at once.
YOOZ gives the impression that it is not just wearing the label of an “internet celebrity” brand, but is also doing the real technical work of a “technology-driven” company.

It is a bit like the T0-tier “tank” heroes in Honor of Kings, such as Lian Po and Bai Qi. They may look like clumsy bruisers, but once equipped with two offensive items, they immediately become war gods. They can tank, fight, and control, and in team battles they can be even more impactful than assassins. There is no need for the enemy to focus only on the carry, because a war god that cannot be killed is just as terrifying.

Why does this suddenly sound so much like Honor of Kings…

Back to the point—this is a review article. Bluehole got the YOOZ ZERO 2 at the earliest opportunity and is bringing everyone this review. Many YOOZ users and distributors have clearly been looking forward to this new product. After all, while others kept updating and upgrading their products, YOOZ had still been using the same old gear. Now it is finally time for an upgrade.

ZERO 2 family photo

The ZERO 2 series offers quite a few color options, with six versions in total: Light Ink Gray, Twilight Forest, Dreamy Paris, Romantic Aurora, Cherry Pink Gold, and Phantom Night Starry Sky.

According to YOOZ, aside from the Light Ink Gray version, which comes in a standard package (1 device + 2 pods), the other five colors are currently sold as device-only versions without pods, and the full packaging options will be released one after another.

Basic Information

Review product: YOOZ ZERO 2nd generation (Dreamy Purple limited edition, only this version available)

Product size: 21*88.5*11.5mm

Cell: 3.7V/350mah

Puff count: 300 puffs

Surface finish: Aerospace-grade aluminum alloy + #205 fine sandblasted texture + honeycomb anodizing process

Indicator light: Three-color (red/green/white) breathing indicator

Pod connection: Magnetic

USB port: Type-C

Charging time: 40 minutes#p#Page Title#e#