What Is Vita Vaping Like, and What Flavors Does It Offer?

The well-known domestic electronic cigarette brand vitavp has announced a collaboration with the local café Such A Cafe to launch a flavored vapor cartridge called Ice Fruity White, which is the first of its kind in the industry to collaborate with a coffee master.

?Background of Vita

?vitavp Vita was established in 2015 and began independently developing small cigarette products in 2017, with its first small cigarette product officially launched in 2018.

?In terms of financing, it completed 10 million yuan in funding by the end of 2018, with the investment firm being Pusi Capital, founded by Wang Sicong.


?Background of Such A Cafe

?The founder of this café completed the 5A all-around barista course at the CBC International Coffee Training Institute (CBC) and spent two years with partners to create this café.

?This café avoids the noisy commercial center and opened in the alleys of Beijing. The shop features independent designers, bakers, and pastry chefs. Each role integrates coffee and dreams. The love for coffee is the foundation for establishing Such A Cafe, and seven years of professional experience guarantees the quality of coffee. In dealing with the flow of guests, the café and Such A Cafe have achieved self-growth together, striving to create a series of products "starting from coffee, about lifestyle."

?Host Background: Founder of Such A Café

?Special lecturer at the Coffee Branch of the Chinese Society of Business Economics

?Senior judge of the National Coffee Vocational Skills Competition

?Member of the SCA European Specialty Coffee Association

?Friends familiar with Wei Qi may know that in collaborative efforts, he is known for being "playful." The "extreme" and "waste" are electronic cigarette products co-branded with the famous esports team IG under Wang Sicong and the famous rapper Hot Dog's album.

?However, this collaboration is the first to be realized in terms of flavor. This also reflects its "fun" and "playful" tone.

?According to Wei Qi, this collaboration with Such A Cafe aims to create a vapor cartridge flavor that can be called good coffee at the entrance, elevating the concept of premium coffee to a new level.

?In fact, a cup of roasted coffee contains over 1,500 aromas. These aromas combine with the acidity, sweetness, and bitterness of the coffee beans, ultimately forming a complex and charming coffee flavor.

Coffee Flavor Wheel

Displays fruity flavors like orange, apple, and strawberry, usually due to a noticeable acidity in the coffee aroma; there are also flavors like chocolate and nuts. The bitterness is a mixed blessing; for flavors like caramel and maple syrup, sweetness is intertwined.

It is said that there has never been an atomic bomb that can truly analyze the taste of food. The birth of atomic bomb flavor is not just a tedious deployment in the laboratory but hopes to give them a vivid soul. Ice Fruity White is a coffee-flavored cartridge that adheres to the purest coffee aesthetics, interpreting taste and flavor from the perspective of professional baristas.

Ice Fruity White has also undergone a strict quality testing process. According to Wei Qi, samples of beans with different roasting standards, under the same grinding degree, brewing water temperature, and other conditions, have passed tests for taste, aroma, and texture, and then during repeated sipping processes—aroma, coffee taste, and texture were scored separately and then strictly compared with the Ice Fruity White e-liquid samples.

In the end, the taste and texture of Ice Fruity White were recognized by Vita and professional coffee judges.