What’s the Story Behind the MOTI E-Cigarette New Store That Went Viral Yesterday?

Yesterday, a series of photos of the MOTI store went viral in many people's social circles and consumer communities. The new store's design deviates from the traditional MOTI style, resembling a pop-up store commonly seen among consumer electronics brands, featuring a framework structure built in a plaza with extensive use of floor-to-ceiling glass windows and steel elements, sparking curiosity among onlookers.

What exactly is this MOTI store all about?

According to our information, the store officially opened on July 17 in Longhua, Shenzhen, and is the first national vapor technology space for MOTI. It is defined by MOTI as "a new scene for user-brand interaction, integrating the brand philosophy of 'technology as the core driver' into a spatial experience."

Users can experience MOTI's exploration in electronic vapor technology and engage in a more personalized and interactive consumption scene. Regarding the motivation behind creating this space, MOTI stated:

"In the context of experiential consumption becoming a new trend in business, compared to visible prices and products, integrating cultural, interactive, and personalized experiential services is the winning moat. Currently, the offline terminal stores in the electronic vapor industry are still in their infancy, and how to provide users with the best offline consumption experience will become a new challenge and breakthrough point for enterprises."

Technology exploration space, where visiting is a check-in

It is reported that this space was designed by the MOTI design center. The inspiration comes from "Daydream - Starry Night," fully utilizing natural cultural elements to create a sci-fi-inspired space that stimulates creativity.

The designer used symbols of galaxies and cosmic space stations, incorporating container elements for creative construction, setting up a product experience space on the first floor, a terrace relaxation area on the second floor, surrounding display areas, a night sky tunnel, and multiple tech-themed zones, with a primary color scheme of tech blue, full of vitality and the rhythm of technology, making it a potential hotspot for photo opportunities this summer.

With the help of large floor-to-ceiling glass panels and soft steel skeleton walls, this space is bright and transparent during the day, allowing passersby and consumers to clearly glimpse the interior, while the surrounding plaza's greenery can be directly projected inside. The tech-themed areas designed with circular elements are scattered throughout, creating different light and shadow effects as the sunlight changes, presenting a beautiful world of "daydreams."

In terms of spatial layout, a large number of sleek, tech-inspired lines are used, quickly leading visitors into a world filled with technological imagination, comfort, and style. Additionally, the designer employed glowing light strips as frames, making the entire MOTI vapor technology space resemble a glowing tech dream house at night, illuminating the starry sky and injecting fashionable vitality into this public space.

Strong user interaction, elevating spatial utility

MOTI expressed to us that the "MOTI vapor technology space" has two core keywords worth pondering:
One is technology. It conveys MOTI's commitment to technological innovation, driven by products; the second is space. Unlike ordinary stores that focus solely on sales, this is a multidimensional interactive space for users and brands, as well as a community space for fans to discuss products.

MOTI's brand slogan is "FIND YOUR MOTIVATION," advocating for a self-driven and self-achieving attitude towards life. It believes that "everything is worth looking forward to," that "maintaining passion can lead to success," and that "technology creates infinite possibilities," with a belief that "an exciting future has many facets."

Therefore, the MOTI vapor technology space will gradually incorporate more functions for direct interaction and communication with users, including offline product tasting events, themed fan activities, vapor technology educational activities, personalized product customization, and surrounding product customization, gathering collective wisdom and energy from users to involve them in the product development process and receive firsthand feedback.

MOTI emphasizes that this is also the reason for insisting on direct sales stores, as only in this way can they better understand users and the business. The "MOTI vapor technology space" may become an effective offline interactive window.

Entering 2021, MOTI continues to focus on product innovation, having released three new products in the first two quarters, including the MOTI·MEGA PRO, which innovatively achieves a "dual-mode mouth-lung inhale" and "flavor-specific heating solution," maintaining its popularity. #p#分页标题#e#

Thus, the "MOTI vapor technology space" will prominently feature the MOTI·MEGA PRO as a key promotional product, occupying a striking position and arranging industry media KOLs for live smoke performances.

According to official data from MOTI, there are currently about 6,000 terminal stores across the country, and this number continues to grow, with an expectation to reach 10,000 stores by 2021. The stores are located in 90% of S-level business districts nationwide, covering a multi-tier market system from first-tier and new first-tier to third and fourth-tier cities.

MOTI emphasizes that it will maintain its original intention in the future, continuously providing users with high-quality vapor technology experiences from multiple dimensions, and that personalized interactive experience stores like the "MOTI vapor technology space" will have more extensions and continuations.