How Much Should an Entry-Level Pod E-cigarette Cost? SIGELEI “Blade” E-cigarette Gives You the Answe

Thinking about the price of e-cigarettes, I have always wanted to plan a special issue. I happened to get news that the internationally renowned e-cigarette brand SIGELEI Segrai will soon release a new entry-level e-cigarette blade series. Combined with several models released one after another in the first half of this year, the old saying goes that choosing a day is better than hitting the day, so let's talk about this topic.

NO.1 How did the entry-level embelligerent e-cigarettes come about?

We can divide the domestic e-cigarette product path into four stages: large smoke, flagship bomb-replacement e-cigarettes, disposable e-cigarettes, and entry-level bomb-replacement e-cigarettes. The four stages do not completely iterate to replace the products in the previous stage, but are based on the rise time of the four types of products. We try to explain it from the following two aspects:

1. Product attributes
The original intention of the invention of e-cigarettes was to reduce harm and replace cigarettes. Large smoke products took the lead in becoming the mainstream of the market with the help of labels such as Chaoku. With the development of industry technology, small cigarette products focusing on the essential functions of e-cigarettes are getting better and better. Starting from 2018, small cigarettes, i.e., bomb-replaceable e-cigarettes, have ushered in the market explosion. This outbreak is determined by product attributes and is also the user's final choice.

2. Market competition
In 2019, the e-cigarette market shifted from online to offline. In order to rapidly expand channel outlets at low costs, one-time products came into being at this time. However, due to the gap between the experience and the replacement type, the market was ultimately the flagship replacement type of electronic cigarettes. Mainstream. In the second half of 2020, as the epidemic eased, offline e-cigarettes developed rapidly, physical stores grew at a "visible" rate, and market competition became more intense. There was an urgent need for a product with a good experience but low price. So we saw that in 2021 In 2021, major brands successively released entry-level e-replacement e-cigarettes, such as the Blade product launched by Skregai mentioned earlier.

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NO.2 What is the price acceptable in the market?

It is understood that the blade is shipped out of the factory in a package for one stick, with a cigarette capacity of 2.0ML and a retail price of 39 yuan. Whether this price is reasonable, let's take a look at the price range of the entire market.

According to previous statistics, the price of the flagship cartridge replacement e-cigarette set is mainly distributed between 150-300 yuan, most of which are configured with two bombs for one stick; the price of disposable e-cigarettes is mostly 39-49 yuan, with the number of cigarettes being mostly 400-500; the newly launched entry-type cartridge replacement e-cigarettes in the first half of 2021 are priced at 9.9-19.9 yuan. With a single stick configuration, the cartridges need to be purchased separately.

What is acceptable to the market? On the premise of good quality, what is competitive in the market is acceptable. Take mainstream brands as an example. The price for a box of 2.0ML of three cigarette bombs generally ranges from 99 to 129. Actual sales usually have some discounts. We calculate it at 85 yuan, and one cigarette bomb is 28 yuan. The price of the blade is 39 yuan, the price of removing the cigarette bomb is 11 yuan to buy the cigarette stick.

Let's take a look at the parameters of the blade. Are they worth 11 yuan?

size: 110.2*19.5*10.8(mm)
Weight: 17g
Material: Aviation aluminum
Process: anodic oxidation + radium engraving
Battery capacity: 400mAh
Charging method: Type-C
Output power: 8w
Working mode: constant voltage

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Just say400mAh battery life + aviation aluminum material + radium carving technologyIs it worth the 11 yuan?

In addition, we understand that tobacco rods have the following core technical points:

Used on both sides of the fuselageDouble equilateral ultra-fine CNC cutting, the tolerance of the width of each side is controlled to ±0.1 mm, and it is displayed in impact color after secondary oxidation;

AI intelligent detection technology helps solve poor pumping habits and inhalation volume, such asInhale continuously for 5 seconds, white LED light smart prompt;Monitor intake number, there will be intelligent reminders when reaching a certain number;

Mesh ceramic core heating technology, the heating area is expanded by 4 times, the heating is more uniform, and the nicotine delivery rateIncrease by nearly 1.5 times；

Low voltage output technology, extend the battery life to ensure the taste of every bite of the same atomizer;

Newly upgraded battery design,Customized dedicated charging module, increase the charging time to about 60 minutes.

You (the user) have the final say whether such a blade is worth it or not.

Back to the theme, combined with the existing products in the market, we judge that the entry-level cartridge replacement e-cigarette (taking one stick as an example) is in the range of39-50 is appropriate。

NO.3 Why can Sgrayer make such a product?

In fact, this is a digression, but it is not completely digression. Entry-level products cannot blindly pursue low prices, otherwise they will enter another misunderstanding-affecting the user experience, which deviates from the original intention of the replacement product. Then we need to ask, what kind of team is willing to make a product that has a good experience but a price, or why can Scully do it?

1. Long-term doctrine
SIGELEI is affiliated with Guangdong Sigelei Electronic Technology Co., Ltd. The company was established 13 years ago and isChairman Unit of the Electronic Cigarette Industry Committee of China Electronics Chamber of Commerce, an international brand enterprise integrating R & D, production, sales and service, now has multiple brands operating at the same time and enjoys a high reputation around the world.In this context, Skory's return to the domestic market is certainly not on a whim, but is willing to take root in the domestic market in the longer term. From a long-term perspective, we will not focus too much on short-term benefits, and user experience and market size are more important.

2. Strength is the result
The core behind any business is the supply chain. The past ten years of development have formed a very complete full-process supply chain. To put it bluntly, to produce the same product, Scully can use it at less cost than others through the integration of its own supplier resources. It is reported that the production of the blade atomizer usesExclusive R & D materials and automated production system, is said to be the first fully automatic electronic atomizer production line in China.Automated production lines not only provide more stable quality, but also save more costs.

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Today is the mid-term solar term, and the weather is getting hotter and hotter. However, the e-cigarette market, which has been slightly weak recently, is heating up again. We believe that good products are a must. There are many definitions of a good product, butProducts with excellent quality, high performance, and low price must belong to the category of good products, such as Blade.