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Regarding the future development trends of electronic cigarettes, domestic leading enterprises express confidence and focus on strengthening R&D, independent brands, capital integration, and market layout. From October 1st, at the 2018 China (Shenzhen) International Electronic Cigarette Exhibition, guided by the Electronic Cigarette Industry Committee of the China Electronic Commerce Association and hosted by Reed Exhibitions (Shenzhen) Co., Ltd., over a hundred first-line electronic cigarette new products were showcased, including brands like Sigelei, Hengxin, Green Yunda, iBuddy, iJoy, Aspire, VGOD, Klyp, and Fangzheng. Additionally, a summit forum hosted by Lin Hanzhong, Vice President of the Electronic Cigarette Industry Committee of the China Electronic Commerce Association, attracted participation from international electronic cigarette industry associations and friends from Germany, Canada, Indonesia, Malaysia, the United States, and more.

In 2018, the global electronic cigarette industry is trending towards moderation, seeking progress while maintaining stability, particularly in the second half of the year as capital enters the market, leading to a new round of reshuffling. The year 2019 will fully enter the "Quality Year," forming a development landscape driven by quality, innovative models, and technology. In terms of industry regulation, countries around the world are introducing corresponding guiding and permitting measures, with countries like Germany, Canada, and Indonesia moving from complete prohibition to partial allowance and issuing licenses, indicating a trend towards rigorous and open industry regulation.

During this summit forum, the president of the Canadian Association, the secretary-general of the Indonesian Association, Thomas from the German Electronic Cigarette Exhibition (Intersteam), and international influencers Michael Lee, Ou Junbiao, Huang Guihua, Liu Xiang, and Wang Xizhi discussed global electronic cigarette industry policies, market conditions, and development trends. Let’s take a look at what industry leaders have to say.

Association Voices

Canadian Electronic Cigarette Association (ECTA)

President Daniel David: Legalization of electronic cigarettes in Canada leads to market surge

At the meeting, Daniel David, president of the Canadian Electronic Cigarette Association (ECTA), introduced the regulatory policies, market conditions, and future recommendations for electronic cigarettes in Canada. He believes that the approval of Canada's Tobacco Act S-5 allows the sale of vaping products to individuals aged 18 and over, but restricts their advertising, including banning all lifestyle ads and sponsorships and celebrity endorsements. The implementation of this policy marks the official legalization of the Canadian electronic cigarette market this year, allowing product labels to state, "For smokers, switching to electronic cigarettes is a relatively low-risk choice," leading to a sharp increase in market sales.

In the Canadian market, there are currently 923 dedicated electronic cigarette stores, 107 comprehensive stores, 75 large e-liquid manufacturers, and 12 small to medium hardware manufacturers, with local e-liquid accounting for 85% of the market share and international e-liquid accounting for 15%. However, this does not hinder the development of the local market, especially in Ontario, which represents 41% of the physical store industry, with the number of physical stores increasing by 50% annually. Fruit flavors, nicotine, and ice cream flavors account for 95% of the Canadian market share.
In future development, the ECTA will focus on four aspects to improve the regulation of electronic cigarettes in Canada, such as understanding and researching applicable industry standards, establishing nationally recognized industry standards, guiding members through compliance procedures, ensuring audit and review support, and collaborating with the Canadian government to ensure that laws are appropriate and correct.

Indonesian Electronic Cigarette Association (APVI)

Secretary General Edy: Legalization of electronic cigarettes in Indonesia leads to market regulation and subsequent improvement

Edy, the secretary-general of the Indonesian Electronic Cigarette Association (APVI), focused on the issuance of consumption tax and excise tax licenses for taxable merchants (NPPBKC) at 57%, officially imposing electronic cigarette tariffs from July 1st and issuing the first electronic cigarette business license on July 18th, marking the official legalization of the electronic cigarette market in Indonesia. In Indonesia, the annual sales volume of physical stores is 3.5 trillion rupiah, with annual e-liquid sales of 3-4 million bottles. In 2017, the number of users was 900,000, with 650,000 active users. Edy believes that future development should focus on regulating aspects such as tariffs, market guidance education, e-liquid capacity, local market protection, certification standards, product warning labels, minimum nicotine levels, advertising, product classification, and simplifying production processes.

International influencer Michael Lee: What kind of electronic cigarettes do European and American users need?

Thomas, the organizer of the German Berlin Electronic Cigarette Exhibition (Intersteam), and international influencer Michael Lee introduced the current situation of the European and American markets, user preferences, and future product trends. Most users are attracted to products with a sense of technology, modern fashion, and futuristic design, with high performance and compact electronic cigarette products being the most appealing to users.
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Corporate Voices

Ou Junbiao, Chairman of Guangdong Sigelei Electronic Technology Co., Ltd.: Cooperation with capital should be cautious and have boundaries

Ou Junbiao, Chairman of Guangdong Sigelei Electronic Technology Co., Ltd., believes that 2018 is the quality year for the electronic cigarette market. In the first half of the year, more enterprises focused on brand and quality development, while the second half is a stage of adjustment and layout. Many enterprises are focusing on developing countries in the international market, emphasizing layout in emerging international fields, whether it be small or large devices, heated tobacco, etc. Everyone still maintains an open and inclusive attitude, progressing together, with the market developing diversely. Enterprises strictly adhere to the electronic cigarette laws and regulations of various countries, maintaining a good growth momentum in export revenue. The combination of industry enterprises and capital can sometimes be a strong alliance, but one should not underestimate their own development strength. It is important to focus on building independent brands and not to sell their brands or companies cheaply, especially their patented technologies. Cooperation with capital should be cautious and have boundaries. Regarding the current hot topic of "Are electronic cigarettes safe?" Ou Junbiao summarizes his remarks as "That's not an issue"; the international acceptance of electronic cigarettes proves that the product is still widely accepted by users in various countries.

Huang Guihua, Chairwoman of Shenzhen Green Yunda Technology Co., Ltd.: Increasing R&D is the enterprise's responsibility

Huang Guihua, Chairwoman of Shenzhen Green Yunda Technology Co., Ltd., emphasized the importance of strengthening technological R&D in development based on her company's development history. She stated that the company started with stick-type products and has always focused on product R&D. Without sufficient preparation, they will not easily venture into other product areas. In the second half of this year, the company independently developed a solid-state electronic cigarette that replaces e-liquid with atomized paste, successfully launching the world's first solid-state electronic cigarette. This new type of electronic cigarette product differs from heated tobacco products, as it does not use reconstituted tobacco leaves, tobacco leaves, cigarette paper, or tobacco-specific mechanical processing, allowing for more optimized breakthroughs in flavor. Therefore, the development of new product forms will be approached with an open attitude, and capital entry will also be approached cautiously, focusing first on doing well in their own products before considering embracing capital.

Liu Xiang, Chairman of Shenzhen Bodi Technology Development Co., Ltd.: Enterprises need to focus on attention and inclusivity

Liu Xiang, Chairman of Shenzhen Bodi Technology Development Co., Ltd., stated that European and American countries have relatively well-developed electronic cigarette policy regulations, such as the classification management of the European TPD and the age restrictions imposed by the FDA in the United States, clarifying the industry boundaries of electronic cigarettes. The domestic electronic cigarette market is also continuously being standardized and regulated, so electronic cigarette enterprises need to have more attention and correct understanding. While capital entry is certainly a "bonus," it should also be suitable for their own situation, as each enterprise's circumstances are different and cannot be generalized.
Wang Xizhi, Chairman of Aizhuo Group: Capital choices should be multi-layered

Wang Xizhi, Chairman of Aizhuo Group, believes that the development of electronic cigarettes is based on the continuous innovation of technology by predecessors. Industry insiders should cherish and protect this. Currently, large devices are still mainstream products, and capital entry should involve multi-layered participation. Professional matters should still be handled by industry insiders, whether it be pure capital investment without participating in daily management and operations, or sales channel-type and technology innovation-type investments. It is essential to choose suitable capital and resource partners, and not to overlook their own needs purely for the sake of capital.