Vaping Industry Veteran Sigelei Returns Strong with the 39 RMB Blade

Recently, I learned from relevant media that the e-cigarette industry brand Segray has recently launched a new product focusing on the small cigarette replacement market. It has also been officially launched on July 20, with a market price of only 39 yuan.

At the same time, many fans left messages in the background, targeting the goalMore and more brands in the former market are beginning to promote cost-effective products. Players and users leave messages that are concerned about quality issues, while merchants are concerned about future market profits. So today is the right time to use this topic to connect with the market through the recent market. We can simply talk about the topics that some players and merchants have always been concerned about in the background:"Are such cheap e-cigarettes safe?","What is the next trend of e-cigarettes? How should the e-cigarette industry continue next?"。

Let's first talk about the current e-cigarette market

About the industry, everyone must have known about it through various platforms and content. For the current status of the e-cigarette industry, most of them are disappointed with the decline in the performance of the stores they operate through daily communication with business friends. For players, usersMore about the initial surprise of e-cigarette products to the current worry;In terms of development, in the first half of this year, both merchants and players, the market was growing rapidly. This is an indisputable fact;In daily exchanges, I also asked many shop owners and agents around meFriends, the market has expanded rapidly compared with last year. E-cigarettes can already be seen in specialty stores, convenience stores and collection stores on the third and fourth lines. However, players and friends who are also consumers have a strong interest in electronic atomization. More and more products have heard about them and tried them;#p#pagination title #e#brandThe rapid rise has also brought more choices to the market, and it is precisely the choices of these many brands that cause the market problems we mentioned above. Of course, this is only one of them, and there are also more potential comprehensive reasons.

Should the industry continue and how should it develop?

The industry will definitely continue, and will gradually operate in a standardized manner. People's health awareness is constantly increasing. More and more smokers are looking for alternative cigarette products. Since the birth of e-cigarettes in 2003, e-cigarettes have experienced It has experienced several iterative upgrades, with functions beyondThe concept has been constantly improving, but now, the e-cigarette industry and capital have produced countless brands. After experiencing the experience, smokers have mixed opinions about the actual results. This is not only because the brands have grown after the capital has settled in, but also because industry supervision has not been effective.Offline channel needs remainIf there is a need to settle, all parties in online supervision are blocked, and channel prices are chaotic and services cannot keep up. Therefore, from the perspective of long-term development of the industry, physical stores that sink the market is the most direct result.

Before any industry is regulated, there will always be constant problems. The e-cigarette industry itself is still an emerging industry. Although the industry has been deeply cultivating the market in the early years of the smog era, at first, the brands were mainly overseas., taking into account domestic useThe household market, and the birth of its own small cigarette equipment, I believe that the memories of many new users should be from 2019 to this year, which is just three years ago. However, its rapid development is still after the end of 2019. After the online ban, there is still a market in 2020.After the competition, many brands were screened out.So in the face of these many e-cigarette brands, how to choose? Merchants and users have their own names.# p#pagination title #e#

Brand selection is the key, and product power needs to be developed in the long run

The first half of 2021 has passed. After a short period of time, brands are still gradually being screened and eliminated. This is only the beginning. Therefore, for merchants, brands must be given priority, and there is no doubt that the first choice is those with strong backgrounds, because choosing a brand is like choosing a home.Family, whether the camp you join can help you get through difficult times in the market and whether it can take you further is also the experience of many physical store operators;

As a user and consumer, brand choice is also the first priority. Safety and health are also the most concerns of many users at present. Of course, cost performance is also a very important reference standard.

With the precipitation of market brands, more and more brands are rapidly improving the quality and strength of their products, and the industry threshold will become higher and higher in the future. Once the e-cigarette legislation is implemented, the industry will be reshuffled, and non-compliant e-cigarettes will also be eliminated.

The industry will become more formal and standardized. However, in the next fierce competition, many e-cigarette brands, how to break through, compete for users, and create products that meet user needs is the focus of e-cigarette brands 'work in the next stage.

Development trend of e-cigarette industry

• 01. Policies guide the orderly development of the e-cigarette industry
• 02. China supports e-cigarette companies to earn foreign exchange through exports
• 03. Industry integration intensifies and entry barriers increase
• 04. Downstream demand will stimulate upstream enterprises 'R & D and innovation capabilities
• 05. Product branding and segmentation, and R & D and design are continuously improved
• 06. Brand companies focus on channel construction and strengthen online + offline layout

As the e-cigarette industry boss we mentioned at the beginning of the article, Sigelei entered the industry market with a new 39-yuan blade. It is not difficult to understand why so many people pay attention; as a model representative of the e-cigarette industry, the SIGELEI Sigelei brand, has been branded since 2001 into #p#pagination title #e#Established, it has 10 years of international market accumulation, and as senior practitioners in the industry, we all understand it. It has successively incubated six world-class brands including SIGELEI, SNOWWOLF, FUCHAI, VCIGO, KAOS, and COMPAK, with sales occupying the top three in the United States.Selling to the United States, Germany, the Netherlands, Canada, Australia, Russia, the Middle East and Southeast Asia, it has long been a leader in the global electronic atomizer industry;As early as June this year, two new products from Skire were unveiled for this new product, Blade.At the IECIE exhibition, a subsidy of 100 million yuan shocked the exhibitors at the time. One of them was the new blade product that was just launched not long ago and priced at 39 yuan per shot.

The new product, Blade, has been returning to the domestic market since December 2020 and established Shenzhen Wuji Technology Co., Ltd., which is also the first product launched this year. It focuses on excellent quality, high performance, and low price. It is a well-established and well-known enterprise with strong strength support, newThe company's team naturally cannot be underestimated. The founding team of Wuji Technology is Ou Junbiao, chairman of the Electronic Cigarette Industry Committee of China Electronics Chamber of Commerce. The team members come from the tobacco, FMCG, and Internet industries. Skire's electronic cigarettes have experienced 10 years of market testing and have the best and latest updates.The fastest entrepreneurial management experience and global vision in the fields of brand, operations, R & D, and sales.At the same time, in terms of taste, Segrey cooperates with the world's top cigarette product research and development engineers, pharmacists, and outstanding tobacco perfumers with 30 years of experience, in order to enhance the domestic flavor.New attempts at atomization products and improvements to improve user quality, recalling that the views put forward by Skree at the IECIE Shanghai exhibition coincide with each other, and we are committed to building a global leading brand in atomization technology!Let smokers around the world have a high-quality lifestyle.

Is it too late to enter the game for old brands to make new products?#p#Pagination Title #e#

The industry is still in the development stage, and the brand power is gradually emerging. Of course, after learning about Skire and this new product, many friends in the industry mentioned in the exchange group that although it is a qualified brand, the market is currently occupied by many brands. At this moment, this new product developed by the new team has a blade of 39 yuan, which has also been used by other brands many times.Try, so what are the advantages?

The elimination of the e-cigarette industry has just begun

Blade is a ten-year ideal work created by the Skire R & D team after countless days and nights. Blade is not only an electronic atomization product, but also represents a blade spirit: to become a sword, a mountain, and be your own weapon and backer, tenacity and courage!

Not only does it have a team with 10 years of market experience, but it also has its own R & D and independent factories. It is not affected by various factors in external OEM channels. The entire supply chain and R & D alone already have great advantages. From last year to the first half of this year, you will find thatThere have been constant elimination of brands around us, and new brands have been continuously introduced. This industry is still in the process of continuous renewal and iteration;Just taking this new product alone, with its full technology and rich product features, it is enough to surpass many peer categories in the marketProducts, 39 yuan is not just the price range you see, there are more.

10 years of ingenuity

The appearance of the blade is carefully carved and highly wear-resistant. It is as famous as its shape and as sharp as a knife. The shape of the blade resembles a military knife. It is domineering and brave, and is extremely recognizable.# p#pagination title #e#Through this promotional picture, I believe that many players and users will be impressed, especially friends who like the appearance of personalized devices.Gotta look forward to it.

Blade has been upgraded in terms of taste. The taste restoration and taste richness of the entire section have been comprehensively improved. The taste persistence has increased by 30%, the taste has increased by 15%, and the amount of smoke has further increased. Facing daily use, it is a welfare move for old players who pursue taste and smoke., of course, it is aimed at new users, and it also launches a variety of exclusive surprise flavors.

One of the reasons for this comprehensive upgrade is that Blade's atomizer uses completely exclusive R & D materials and automated production system. This is also the first fully automatic electronic atomizer production line in the domestic electronic atomization industry.

As an aspect of charging and battery life that everyone cares about in daily use, the blade does not sacrifice the user experience, does not change the appearance size, optimizes the internal space structure of the atomizing rod, and increases the battery capacity to 400mAh.Blade's low-voltage output technology makes the power last longer.When the atomizing rod is fully charged, it can ensure that more than one atomizer can be pumped out, and at the same time, it can ensure that the taste of each bite of the same atomizer is consistent.Blade adopts a new upgraded battery design and a customized dedicated charging module to increase the charging time to about 60 minutes.

I believe that you must have a deep understanding of these most practical battery life issues. Who says you can't have both!

Blade uses AI intelligent detection technology to inhale continuously for 5 seconds, and white LED lights are intelligently prompted to help you avoid bad smoking habits;At the same time, AI intelligent detection technology can convert the number of traditional inhalations. When the number of inhalations reaches a certain number, there will be an intelligent reminder to help you control the amount of smoking and make your smoking healthier.# p#pagination title #e#

I hope that this new product will guide more players to get rid of concerns about safety and health issues, and it is not too much to be inexpensive. At the same time, unlike other small cigarettes on the market, the blade cigarette holder is made of food grade PCTG material, making it safer for consumers to use.This blade cigarette uses mesh ceramic core heating technology, which makes it more delicate. We will test and share it with you as soon as we get the product later.

It is understood that a total of 4 colors for the new blade to be launched this time are available for the public to choose from, and a variety will be gradually introduced according to the market in the future.

These are some of the information we have learned about this new blade product through the brand. We will also test the specific machine and give feedback to you as soon as possible after receiving the product. At this moment, we are also looking forward to such a super cost-effective bomb replacement product isCan we ensure the above features while still having a more surprising experience?

I believe that as the threshold positioning of major brands becomes higher and higher, the quality requirements will become more and more stringent. Regardless of whether it is business practitioners or players, it will undoubtedly be a better level of experience. While extending many brands 'entry and products, the choice will no longer be likeAs limited in the past, we also hope that through more upstream information communication, more merchants can understand the market, be familiar with the background and strength of each brand, and avoid being trapped; at the same time, we also hope that consumer users will choose colorful and multi-color products while also improving product quality. The requirements are increasing.Gao, know how to distinguish between good and bad, so as to get rid of concerns about the safety and health of new brands.